Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
1. Room to Grow
PHOTO: Residence 3 at Rockrose at The Foothills won a Gold Best in American Living Award in 2010 for its family-friendly design. PLANS AND ELEVATIONS: Dahlin Group Architecture Planning; PHOTO: Eric Figge Photography
1. Room to Grow
- Plan: Residence 3
- Square footage: 3,167
- Sales of this plan to date: 11
- Architect: Dahlin Group, Solana Beach, Calif.
- Builder: Brookfield Homes, Del Mar, Calif.
Brookfield Homes expected families to be the predominant buyers at Rockrose at The Foothills in Carlsbad, Calif. While buyers under 45 years old are certainly a big part of the mix, Rockrose is also attracting the 45-to-65 age group, says Lora Heramb, vice president of sales and marketing for Brookfield. “Either they had kids early and the children have left the nest, or they never had children at all,” Heramb says.
Residence 3, which accounts for 11 of the 22 sales at Rockrose to date, has been a hit with the younger set. It’s the largest plan offered, with four bedrooms, 4 1/2 baths, an oversized garage, a large second-floor bonus room, a palatial master suite, an open kitchen, family room, and dining room towards the rear.
“Residence 3 appeals to families that prefer a great-room layout with the added plus of formal living space that can be used as a living room/parlor or formal dining room,” says architect Nancy Keenan, principal of the Dahlin Group’s Solana Beach, Calif., office. “The front-porch entry provides welcoming, old-fashioned appeal and connection to the community, while the dining courtyard expands the sense of spaciousness and indoor/outdoor living adjacent to the country kitchen.”