With their laser focus on the 55-and-older market, I wonder if home builders and developers might be overlooking an emerging niche: singles.
2007 Market Focus: Atlanta
Avid Awards presented by Professional Builder goes to Atlanta.
Home building has always been a local business. Even national home builders realize what works in one community doesn't necessarily work in another. That's why the Avid Awards Presented by Professional Builder are now given at both a national and local level. Last year, the Phoenix market was highlighted. This year, Avid Ratings Co. surveyed the entire Atlanta home buying market to reveal home builders delivering the best customer experience.
Avid Ratings sent surveys to all 65,000 Atlanta-area home buyers who closed on their homes in 2006. Roughly 10 percent of the entire market responded to the survey, providing feedback on 31 production home builders.
Though there are several finalists, there is only one winner. This year, the Avid Award for the Atlanta market goes to John Wieland Homes & Neighborhoods. Profiles of this outstanding builder and the three finalists appear on the following pages. The table below shows how each of these customer-centric home builders excels in comparison to the rest of the Atlanta market.
Check out the Avid Award winners in the Atlanta market