2009 National Sales and Marketing Award: Bridgeland, Cypress, Texas

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A profile of 2009 National Sales and Marketing Gold Award Winner Bridgeland, Cypress, Texas

March 01, 2009

 



Photo credit: Tarick Foteh, T. Foteh Imagery, LLC, Houston

2009 National Sales and Marketing Award Gold Winner:

Bridgeland, Cypress, Texas / Best Master Planned Community of the Year


Developer: GGP-Bridgeland, Cypress, Texas

Land planners: Glatting Jackson Kercher Anglin Lopez Rinehart, Orlando, Fla.; Vernon Henry & Associates, Houston

Builders: Darling Homes, David Power Homes, David Weekley Homes, Hallmark Desing Homes, Highland Homes, Masterpiece Homes, Meritage Homes, Partners in Building, Perry Homes, Ronny Carroll Custom Homes, Tommy Bailey Custom Homes, Trendmaker Homes, Village Builders and Wilshire Homes

Ad agency: MARC USA, Dallas; Tania Oshman Public Relations, Houston

Number of units: 21,000

Price range per unit: $180,000 to $1 million

Square footage of units: 2,000 to 5,000 square feet

The goal for Bridgeland was simple but audacious: to become one of the preeminent master-planned communities in the nation. It's certain to be among the largest. When complete, the 11,000 acres of land on which Bridgeland sits will be home to an estimated 65,000 residents.

"Right now we are just targeting families with children," says Kriste Klepper, marketing director for developer GGP-Bridgeland. "Eventually we will have product that targets almost every demographic: singles, move-downs, even high-density product."

Prospective buyers will find plans in a wide range of price ranges, styles and densities, from conventional neighborhoods beginning in the $180,000s to custom home designs that cost more than $1 million.

Bridgeland's land planners conducted an extensive environmental study designed to enhance and preserve the landscape. Roadways were constructed to consider sightlines so that meandering lakes and landscaped open space welcome drivers at every turn.

The community has well defined borders, but residents will never find long stretches of fencing with homes backing to busy thoroughfares. And power lines have been buried to enhance the landscape and views of water for residents.

Bridgeland ranked in the Top 10 for closings for master-planned communities in the Houston area for the quarter ending Dec. 31, 2008, according to Metrostudy. Last year, there were 300 sales; they're hoping for 250 this year.

"Once people drive in they love it," Klepper adds. "It's not ever a hard sell."

 

 

Intro: The 2009 National Sales and Marketing Award Gold Winners

Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million
Bridgeland, Cypress, Texas | Best Master Planned Community of the Year
The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year
Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design
Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000
Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000
Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million
The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million
Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community
Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage
1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads
Simonini Builders Corporate Brochure | Best Corporate Brochure
MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000
Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad
NXT at Windemere by the Lake, Toronto | Best Graphic Continuity
Shappell Matchmaker Campaign | Best Internet Marketing Campaign
'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign
Additional Gold Award Winners
Judges – 2009 National Sales Marketing Award

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