2009 National Sales and Marketing Award: Ritz-Carlton Residences Inner Harbor, Baltimore

Printer-friendly versionSend by email

A profile of 2009 National Sales and Marketing Gold Award Winner Ritz-Carlton Residences Inner Harbor, Baltimore.

March 01, 2009

Living at the Ritz



Ritz-Carlton Residences Inner Harbor, Baltimore / Best Design for an Attached Community/Best Landscape Design

Builder: RXR Realty, Uniondale, N.Y.

Architect: Nichols, Brosch, Sandoval & Associates, Coral Gables, Fla.; Mark Thomas & Associates, Baltimore

Landscape designer: Stone Hill Design Associates, Baltimore

Ad agency: Weinberg Harris & Associates, Baltimore

Number of units: 191

Price range per unit: $898,000 to $5 million

Square footage of unit: 2,500





Photo credit: Fred Forbes Photogroupe

When you hear the name Ritz-Carlton you probably think five-star hotel, not luxury condominium. But that's set to change. The Residences of Ritz-Carlton offer the services and amenities patrons have come to expect, but with the bonus of ownership. Plans are under way for Residences in cities like Los Angeles, Chicago, Miami and Toronto. But the first to open is in Baltimore.

"We are unique," says Gabe Pasquale, marketing director for developer RexCorp Realty. "This specific property was [Ritz-Carlton's] first exclusive residence-only, non-hotel condominium."

The Ritz-Carlton Residences at Inner Harbor are positioned to offer a high level of service and lifestyle to lure affluent young professionals and empty nesters back into the city.

"We have a larger square footage per unit than would be typically found for sale in the Inner Harbor to distinguish ourselves," Pasquale says. "We have homes that are in excess of 3,000 square feet — mid-rise mansions."

The use of historic red brick reflect what Pasquale describes as the Capital architectural style — what you see in the historic buildings of Washington, D.C., and throughout Baltimore.

Landscaping for the community also scored gold.

"In addition to absolutely spectacular landscaped, finely manicured outdoor spaces, it's impacting when you have green spaces with water as a backdrop," says Paquale.

Pasquale says 113 homes have been sold to date. The first residents moved in this past September.

He's not saying this target buyer profile is recession proof, but he says that "some of the residents haven't sold their primary homes. They weren't willing to take the hit on their house. They say, 'I want to move on to my lifestyle. It will sell eventually.'"

 

Intro: The 2009 National Sales and Marketing Award Gold Winners

Site Point, Baltimore | Best Attached Community of the Year / Best Urban Sales Office / Best Brochure for a Community Priced over $1 million
Bridgeland, Cypress, Texas | Best Master Planned Community of the Year
The Trails at Brightwater, Huntington Beach, Calif. | Best Detached Community of the Year
Ritz-Carlton Residences Inner Harbor, Baltimore | Best Design for an Attached Community / Best Landscape Design
Miraval Plan 313 at Stapleton Court Homes, Denver | Best Single Family Detached Home Priced $400,000 to $650,000
Port 121 at Seabridge, Unit J, Oxnard, Calif. | Best Interior Merchandising of a Model Priced $400,000 to $650,000
Five Lanterns at Pinehills, Residence One, Plymouth, Mass., and The Ridge at Cintarosa, Scottsdale, Ariz. | TIED – Best Interior Merchandising of a Model Priced over $1 million
The Ridge at Cintarosa, Scottsdale, Ariz., and Five Lanterns at Pinehills, Residence One, Plymouth, Mass. | TIED – Best Interior Merchandising of a Model Priced over $1 million
Celebrate by Del Webb, Fredericksburg, Va. | Best brochure for a Community priced under $400,000 / Best Marketing Campaign for a Green Built Community
Giraffe Condos, Toronto | Best Overall Ad Campaign / Best Signage
1010 Midtown, Atlanta | Best Color Ad / Best Series of Related Print Ads
Simonini Builders Corporate Brochure | Best Corporate Brochure
MYC Condos, Toronto | Best Brochure for a Community priced $400,000 to $650,000
Artesana Rosewood Residence, San Miguel de Allende, Mexico | Best Black & White Ad
NXT at Windemere by the Lake, Toronto | Best Graphic Continuity
Shappell Matchmaker Campaign | Best Internet Marketing Campaign
'1' Hotel, Mammoth Lakes, Calif. | Best On the Boards Ad Campaign
Additional Gold Award Winners
Judges – 2009 National Sales Marketing Award

Comments on: "2009 National Sales and Marketing Award: Ritz-Carlton Residences Inner Harbor, Baltimore"

August 2016

This Month in Professional Builder

Products
Features

Builders and architects say the best way to persuade them to try a new product is by showing how it performs.

Overlay Init