In the October issue, we announce the winners of this year’s National Housing Quality Awards: gold award recipients DSLD Homes and EYA, and silver award winner French Brothers.
6 best-selling homes that hit buyers' hot buttons
Builders share the key features behind their best-selling plans, including strong curb appeal, flexible living spaces, indoor/outdoor connections, and memorable details.
Builders share the key features behind their best-selling plans, including strong curb appeal, flexible living spaces, indoor/ou
4. Broad Market Appeal
Plan: Payton at Braden Court, Clovis, Calif.
Square footage: 1,883
Date introduced: February 2010
Sales to date: 77
Architect: Bassenian/Lagoni Architects, Newport Beach, Calif.
Builder: McCaffrey Homes, Fresno, Calif.
The Payton was designed with versatility in mind. “We wanted to appeal to multiple market segments — families, multigenerational households, and young couples,” says Karen McCaffrey, vice president of McCaffrey Homes. The first-floor bedroom suite offers privacy from the rest of the house (ideal for older children or relatives) and can also serve as a home office, a guest room, or an additional media room.
“The upstairs is very appealing to families with its 15 x 14-foot master bedroom and two 10 x 11-foot secondary bedrooms, which share a bath with split vanities,” she says.
The entry is on the side of the home, with a volume ceiling that creates drama and offers sightlines to the great room, dining room, and kitchen. These spaces flow together, making the home explode with natural light and reinforcing the connection with the covered patio at the rear. Starting at $244,990, the Payton feels bigger than 1,883 square feet, McCaffrey notes.
The Payton has been selling steadily at the builder’s Braden Court community. “We have a strong core of buyers that are coming from the Fresno/Clovis area,” McCaffrey says. “We also have buyers moving from large properties (5 to 20 acres) in outlying communities.” A third group of buyers are relocating to the area for jobs at Clovis Community Medical Center, which is undergoing a major expansion.
McCaffrey Homes is using online banner ads, newspaper, and radio to market the community. Facebook and Twitter have been particularly useful tools. “We did a Facebook post about Braden Court the day after Thanksgiving and a home shopper we’ve been working with asked, ‘What’s your Black Friday special?’ We were able to schedule an appointment with him for the following Monday,” she says.