When home builders are asked which information they deem most critical to the improvement of their businesses, info about new products is always near the top of the list. And for good reason.
6 best-selling homes that hit buyers' hot buttons
Builders share the key features behind their best-selling plans, including strong curb appeal, flexible living spaces, indoor/outdoor connections, and memorable details.
Builders share the key features behind their best-selling plans, including strong curb appeal, flexible living spaces, indoor/ou
5. All the Luxuries
Plan: Carrington IV
Square footage: 4,276
Date introduced: October 2010
Sales to date: 41
Builder/designer: Schumacher Homes, Canton, Ohio
Schumacher Homes sells the Carrington IV at all of its locations — a total of 20 communities in 32 markets. That’s because the plan offers the design quality, details, and luxury features buyers would expect in a more expensive home. Depending on the elevation, the home is base-priced from $327,590 to $348,396.
The Carrington IV is well suited for families with older children. The foyer, dining room, and great room are at the center of the plan and flanked by a den and master suite on one side and informal living areas (kitchen, morning room, and hearth room) on the other side. For convenience, there are two staircases, one in the foyer and another adjacent to the kitchen. Two secondary bedrooms and two full baths are upstairs, plus a loft that opens to the great room below.
The hearth room is angled off the morning room to embrace backyard views. The well-equipped kitchen has a center island with a breakfast bar, dual pantry closets, and plenty of elbow room for cooking.
“We have a strong online presence, but these days you have to diversify, so newspaper advertising and signage are also part of our marketing strategy,” says Mary Becker, VP of sales and marketing for Schumacher.