Professional Builder

Home Building’s Perfect Storm
Problems are brewing over labor issues. Our industry faces today perhaps the strangest, most conflicting set of economic circumstances imaginable.

The Times They Are A Changing
Harnessing the creativity of your employees to remain successful in the changing housing market

Selling Your Builder
Sales people share insights on how to represent their company's housing product.

One Stop Shop
The Estridge Companies combines a design studio, sales center and headquarters in an unlikely place — a mall.

31 Flavors of Leadership
Advice on leadership from building industry leaders. There seems to be no shortage of books and articles on leadership these days. The field is populated with some impressive authors: Rudy Guiliani, Ram Charan, Ken Blanchard, John Wooden, Colin Powell and Jack Welch, to name a few. And, like at Baskin Robbins, you can order a subject in a variety of flavors.

Study Reveals Room for Growth
Survey results show a fluctuation between what households intended to buy and what they purchased.

Understanding Buyer Motivations
How to use listening skills to improve sales.

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