Jimmy Jacobs Custom Homes
Growing revenues in 2012 by 57.8 percent from the previous year is a figure any builder would be delighted to tout. But the folks at Jimmy Jacobs Custom Homes also have a lot of pride in another number—70 percent. That’s the baseline percentage of American-made materials that the Georgetown, Texas-based company sources to build custom and semi-custom homes under its Made in America program.
One such home was a mortgage-free house presented last year to an Army staff sergeant who lost both his legs after stepping on an improvised explosive device while serving his fourth tour in Afghanistan. The handicapped-accessible home was featured last year on an episode of ABC TV’s “Extreme Makeover: Home Edition,” one of several houses the builder has donated since 2006 to veterans and needy families through the TV show. American Made launched last September as a way not only to give back but also to create and sustain American jobs by using competitively priced products made in the U.S.
Jimmy Jacobs reported $66.2 million in revenue in 2012 with 144 homes sold in its core markets—Austin, Georgetown, San Antonio, and New Braunfels, Texas. The company projects 2013 revenue will grow 12 percent and closings will increase 23 percent. To get there, Jimmy Jacobs will continue sales education for its staff, maximize efficiency through process improvement, and execute more targeted marketing strategies.
“We have worked to better streamline the sales and building processes internally,” said Rebecca Whitehurst, marketing director. “We have emphasized through coaching and counseling of our sales team that it is important to truly understand our buyers’ needs. We need to be diligent in making sure that we ask the right questions in order to assist our guests in building their dream home. For the building process, we constantly search for ways of improvement through new process creation and tool implementation. By looking closely at our internal processes, we successfully address efficiency opportunities and continue to improve on our build timeline.”
Jimmy Jacobs offers floor plans custom-designed by an in-house drafting team, as well as detailed ceiling treatments, commercial-grade cooking appliances, and quality materials including spray foam insulation.