Todd Hallett, AIA, President of TK Design & Associates, Inc. (tkhomedesign.com) has been designing award winning homes for over 20 years. He spent 15 of those years working for a $50 million production building company. Todd designed all of their homes but also worked in every other aspect of the company including purchasing, development, land acquisition, product development, and operations, and was President of the company for three years. Equipped with his vast building experience and fueled by his love for architecture he left to form an architecture firm that is second to none in working cohesively with Builders. Todd specializes in Lean Design and works, alongside Scott Sedam of TrueNorth Development, in the trenches with builders, suppliers, and trade contractors. His Lean Design blog appears weekly at Housingzone.com. Todd welcomes your feedback at email@example.com or 248.446.1960.
Re-imagining existing plans can pay off huge
What do you do if a previous best-selling plan hits the skids? Dump it, pitch it, give it the old heave-ho? Possibly, but many builders are using another strategy. All throughout the country builders are taking a fresh look at their existing plans and re-imagining their existing Turnberrys and Devonshires as a vehicle to greatly increase sales and profits.
Below is an example of a reimagined plan – let’s take a closer look: