In its drive to cover the country with on-your-lot operations, Centex Corp.'s Wayne Homes division has a new weapon. The firm just opened a 6,000-square-foot sales and design center, with two model homes right behind, in Cumming, Ga., just north of Atlanta.
The second such design center for Wayne, this one will sell houses destined for scattered lots within a 50-mile radius across rural and suburban north Georgia.
Wayne's first design center of this type opened a few months ago in Destin, Fla. The next is under construction in Naples, Fla.
Since acquiring Wayne Homes in 1998, Centex has expanded the on-your-lot pioneer into 26 markets in 12 states. Centex had more than $5.6 billion in 2002 housing revenue from 25,849 closings. Look for the firm to expand Wayne's operations into most of the markets where Centex builds.
Advertisement
Related Stories
Sales
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Affordability
Will NAR's Landmark Commissions Settlement Lower Housing Costs?
The $418 million deal changes long-standing rules—written and unwritten—that consumers claim inflated sales commissions for home sellers, including new-home builders
Market Data + Trends
January's Mortgage Rate Dip Prompts Some Thawing of the Housing Market
A drop in mortgage rates from recent peaks nudged more homebuyers and sellers into the market, signaling the start of greater supply and demand