Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
Understanding and managing customer expectation is one of the biggest factors in buyer satisfaction.
To develop your wow factor, select one thing you do or can do better than any other home builder in your area. Master it throughout your organization and make it part of your standard operating procedure.
The builders that score best in customer satisfaction know their customers, which enables them to target their design and marketing to buyers who will be happiest with them.