6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Strive for Perfection
Even an attempt at perfection is difficult, but if you set perfection as your company's goal and everyone involved strives for it, you'll be winning against the competition, regardless
Customer Experience Metrics: How Builders Can Use NPS
When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales
Builder Reputation Basics: One Make-or-Break Factor You Can't Miss
If you do nothing else, do this one thing to ensure you have a great relationship with the client right from the start. Your reputation depends on it
How Can Home Builders Create a Better End Product for Buyers?
Housing Design Matters offers ways home builders can improve a homeowner’s experience
Managing the CX Roller Coaster for Homebuyers
How to mitigate the valleys and maximize the peaks to leave customers excited and delighted about their new-home buying experience
Customer Satisfaction
The True Value of Loyalty
These Avid Award winners share a common characteristic. Read on to find out what it is.
Customer Satisfaction
Better Than the Warranty
The Green Company values its customers. The company doesn't see an ending when the customer closes on their new home; they see a beginning
Home Builder Customer Loyalty Begins With Trust
Customer trust builds loyalty, which is essential for your business for a host of reasons
Homebuilders Shouldn't Sacrifice Company Culture for Bottom Line
Taking a lesson from the esteemed Ritz-Carlton, PB columnist Paul Cardis shares why it’s better to trim costs than to sacrifice your company culture.
Business Management
Take the Voodoo Out of Home Building Process Improvement
With a few notable exceptions, builders haven't figured out that if they create a disciplined, bulletproof building process, they'll have very few customer issues. And for those who do, they have time to deal with them
Five Tips to Reduce Homebuyer Cancellations
Don't let the market get in the way of a new-home sale. AVID Ratings' Paul Cardis explains how you can reduce your cancellations and make a profit.
Customer Satisfaction
How Home Builders Can Deal With Difficult Customers
Every home builder has stories about clients who make the home building process more complicated. When conflicts arise, finding a satisfactory resolution depends on how well the builder and his team are prepared to respond
Florida Homebuilder’s Closings Soar
Professional Builder columnist Paul Cardis explains why Technical Olympic USA’s Engle Homes division in Orlando defies market conditions to come out ahead with 206 closings in 28 days.
Referral Marketing Tips for Home Builders
No one needs to tell you how important marketing is to staying in business. Likewise, it's no big secret that not all marketing is equally effective at generating new business. With a housing surplus and lackluster sales, it's not enough to hit the target; you need to nail the bull's eye. With referral marketing — promotions and advertising designed to generate referral business — t...
Home Builder Customer Loyalty
Home building companies with the highest customer satisfaction ratings have experienced little decline in their stock prices compared to companies not known for outstanding customer service.
