Could some of the most in-demand housing markets be cooling off?
Armed with years of management improvements and a recession-busting attitude, Professional Builder’s Builder of the Year kept its focus on a diversified and value-rich product offering to emerge as one of the best-run builders in the business.
While conducting research on a builder for a recent issue of Professional Builder, I did what most people do first when they want to learn more about a company, or any subject for that matter. I went to Google. I punched in the builder’s name and was immediately taken aback by the Page 1 search results. Naturally, the first few items related to the company’s website, but the third and fifth items where consumer feedback websites laced with comments blasting the builder.
Successful builders obsess on sales conversion ratios, tracking key metrics, hiring the right people, and knowing where they stand in the marketplace, writes Bob Schultz in his latest column. Schultz offers 14 ways builders can win in the sluggish economy.
IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture.
Even in this economy, there are builders in all markets producing good numbers. Management and sales expert Bob Schultz sheds some light on their secret to success. It includes having owner buy-in and learning to sell at a high conversion rate.
A new survey of nearly 10,000 consumers across 43 states by John Burns Real Estate Consulting reveals several interesting findings on what buyers want in a home and community today. For instance, only 17 percent of respondents said price was most important; location and home style/design ranked highest.
The NHQ Awards represent the best of the best in quality-driven home building companies, and the 2011 class is no exception. All three winners — Charter Homes & Neighborhoods, Haseko Construction, and Wathen Castanos Hybrid Homes — employ numerous quality management best practices. Here are a few particularly interesting best practices that caught our attention.
Instead of price chasing the competition, Wathen-Castanos reinvents itself as a high-performance, green builder to grow during the market’s ‘darkest days.’
Haseko Construction Inc., Honolulu, put its quality management system to the test when it rolled out 22 neo-traditional models as part of its foray into single-family home building. Read about the 2011 National Housing Quality winner.
For Lancaster, Pa.-based Charter Homes & Neighborhoods, customer satisfaction is more than great service and warranty — it’s about making the home-buying experience something truly special. Read about the 2011 National Housing Quality award winner.