Technology has become integrated into our homes with devices such as networked doorbells, smart thermostats, and wireless light bulbs.
Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.
Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.
As builders reengineer their homes to make them more affordable during the credit crunch, it’s important that they don’t eliminate design features that are important to cocooning homebuyers
What do home buyers want in their homes? Turn to NAHB's 2007-2008 "Consumer Preferences Survey" to find out
Tackle their fear by knowing and sharing with them the fundamentals
Annual Avid Ratings Survey reveals what buyers really want in their homes
Avid Award winners for 2008 leverage customer loyalty in home building to survive the housing slump.
Learn how sales professionals can measure if they are really hearing what’s important to home buyers.
Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
Excellent HR processes and customer satisfaction earned K. Hovnanian – Northern California a 2009 National Housing Quality Honorable Mention Award.