The beloved architectural style known as Craftsman has undeniably British roots, yet it’s unmistakably American, from Oregon to Alabama to Illinois. Might that explain its enduring appeal?
Home buyers are much more likely to reveal their true feelings about a builder in a third-party survey that elicits anonymous comments.
Jesus Ruiz is fighting to stay afloat on the Rio Grande. His small, entry- level home building firm in Laredo, Texas, was hit hard by the demise of subprime mortgages and new lending rules that disqualified 80 percent of his prospects. But his AVID Award score of 284.495 is among the highest ever recorded.
Quinn Mortensen and Kristen Nilssen are brother and sister but also partners in Gold Medallion Homes, which builds on the Wasatch Front near Salt Lake City. It’s an unusual partnership that pulled a never-before-seen combination of top scores to win the AVID Award for customer satisfaction in the small-builder category (below 50 closings).
While America’s housing industry is in recession, winning customer satisfaction ratings are still rising in the annual AVID Award for the Best Customer Experience in the U.S.
Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.
Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.
As builders reengineer their homes to make them more affordable during the credit crunch, it’s important that they don’t eliminate design features that are important to cocooning homebuyers
Tackle their fear by knowing and sharing with them the fundamentals
What do home buyers want in their homes? Turn to NAHB's 2007-2008 "Consumer Preferences Survey" to find out
Annual Avid Ratings Survey reveals what buyers really want in their homes