Suburbia: It has been a panacea and an expletive. Touted for affordability and maligned for automobile dependence, suburbia is a fact of life in the U.S.
Jesus Ruiz is fighting to stay afloat on the Rio Grande. His small, entry- level home building firm in Laredo, Texas, was hit hard by the demise of subprime mortgages and new lending rules that disqualified 80 percent of his prospects. But his AVID Award score of 284.495 is among the highest ever recorded.
While America’s housing industry is in recession, winning customer satisfaction ratings are still rising in the annual AVID Award for the Best Customer Experience in the U.S.
Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.
Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.
As builders reengineer their homes to make them more affordable during the credit crunch, it’s important that they don’t eliminate design features that are important to cocooning homebuyers
What do home buyers want in their homes? Turn to NAHB's 2007-2008 "Consumer Preferences Survey" to find out
Tackle their fear by knowing and sharing with them the fundamentals
Annual Avid Ratings Survey reveals what buyers really want in their homes
Avid Award winners for 2008 leverage customer loyalty in home building to survive the housing slump.
Learn how sales professionals can measure if they are really hearing what’s important to home buyers.