6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Strive for Perfection
Even an attempt at perfection is difficult, but if you set perfection as your company's goal and everyone involved strives for it, you'll be winning against the competition, regardless
Customer Experience Metrics: How Builders Can Use NPS
When it comes to measuring customer experience, the Net Promoter Score is an underrated and misunderstood metric in the housing industry. Here’s how to use NPS to gauge customer loyalty and boost referral sales
Builder Reputation Basics: One Make-or-Break Factor You Can't Miss
If you do nothing else, do this one thing to ensure you have a great relationship with the client right from the start. Your reputation depends on it
How Can Home Builders Create a Better End Product for Buyers?
Housing Design Matters offers ways home builders can improve a homeowner’s experience
Managing the CX Roller Coaster for Homebuyers
How to mitigate the valleys and maximize the peaks to leave customers excited and delighted about their new-home buying experience
Sales + Marketing Best Practices
New-Home Sales: Building Customer Confidence
Maintaining customer confidence creates a strong foundation for referral sales
The Truth Behind February's Home Builder Confidence Decline
The Wells Fargo/NAHB Builder Confidence survey, for February, reported a historic drop in Builder Confidence. The report was hyped and in some…
Study Highlights Satisfaction Levels Among Green Homeowners
Research reveals most owners of green homes would purchase another.
New-Home Sales
Closing the Sales Fulfillment Gap, Part II: Action Amidst the Angst
Builders weigh in with their own, still-evolving solutions on how best to shepherd customers from contract to closing
New-Home Sales
Closing the Sales Fulfillment Gap: The Missing Link in Lean, Part I
Builders would benefit from proactively shepherding customers from contract to closing more than they would from merely focusing on gaining more sales
Why Starbucks and The Container Store are laughing at you
Starbucks and The Container Store think you’re a joke. OK… maybe not you specifically. They think your training program is.
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Life, Liberty and the pursuit of Happiness
I have taken quite the respite from my blogging activities, despite statistics that showed a growing readership. For whatever reasons, I felt the…
Sales
Sales Fulfillment's Missing Link
A builder’s ability to proactively manage a customer from contract through close with every option and selection made on time profoundly impacts the bottom line
Sales + Marketing
It's Not Easy (or Cheap) Being Green
Selling energy-efficient systems requires a bit of comparative math to make the value and savings more tangible to potential homebuyers
Customer Satisfaction
The Irate Customer Is Coming to Get You
Bad reviews are a fact of business, but as more embittered consumers vent their frustrations on social media, those opinions can shape the perception of your brand
