The beloved architectural style known as Craftsman has undeniably British roots, yet it’s unmistakably American, from Oregon to Alabama to Illinois. Might that explain its enduring appeal?
Learn how sales professionals can measure if they are really hearing what’s important to home buyers.
Avid Award winners for 2008 leverage customer loyalty in home building to survive the housing slump.
For home builders, blogging can create strong communities and boost customer satisfaction.
Excellent HR processes and customer satisfaction earned K. Hovnanian – Northern California a 2009 National Housing Quality Honorable Mention Award.
Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
Home builders that have embraced green construction will be in the best position to reap the most sales in the new market.
While increasing revenues and profits are the gold standard in measuring business success, depressed home sales means that builders need to look at new metrics of performance. In addition to revenue, customer satisfaction and profitability, builders need to pay closer attention to market share.
Homebuilders should address tough customer issues before they turn into PR nightmares.
Avid Ratings Co. CEO Paul Cardis offers tips for hiring a survey company that uses noninvasive tactics to generate meaningful homebuyer feedback.
Close more deals – and build more homes – by defining the salesperson-home buyer negotiation process.