All buyers want to live comfortably, whether they're feeling cramped in a current home or are looking for more space in their investment.
Despite a tough market, some home builders and their sales teams aren’t being nearly aggressive enough to reel in potential buyers, say the results from a Denver-area survey.
Excellent HR processes and customer satisfaction earned K. Hovnanian – Northern California a 2009 National Housing Quality Honorable Mention Award.
For home builders, blogging can create strong communities and boost customer satisfaction.
Home builders that have embraced green construction will be in the best position to reap the most sales in the new market.
While increasing revenues and profits are the gold standard in measuring business success, depressed home sales means that builders need to look at new metrics of performance. In addition to revenue, customer satisfaction and profitability, builders need to pay closer attention to market share.
Homebuilders should address tough customer issues before they turn into PR nightmares.
Avid Ratings Co. CEO Paul Cardis offers tips for hiring a survey company that uses noninvasive tactics to generate meaningful homebuyer feedback.
Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding contracts.
Close more deals – and build more homes – by defining the salesperson-home buyer negotiation process.
Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.