Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
Close more deals – and build more homes – by defining the salesperson-home buyer negotiation process.
Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.
Learn to develop a best practice with Professional Builder and Michael Dickens.
Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home builders who are looking to set up community associations that succeed.
We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.
Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s list.
First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.
You can no longer afford to be aloof when closing a sale. Professional Builder columnist John Rymer explains why building rapport is essential to the sales process.
Though the widely used Net Promoter Score has come under attack, there are good ways to adapt this customer loyalty metric to the home building industry.
AVID Ratings Company's Paul Cardis names 10 things homebuilders can do to keep customers walking through the sales room door.