Could some of the most in-demand housing markets be cooling off?
We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.
Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s list.
First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.
You can no longer afford to be aloof when closing a sale. Professional Builder columnist John Rymer explains why building rapport is essential to the sales process.
Though the widely used Net Promoter Score has come under attack, there are good ways to adapt this customer loyalty metric to the home building industry.
AVID Ratings Company's Paul Cardis names 10 things homebuilders can do to keep customers walking through the sales room door.
Loyalty builds trust. Read on to find out why earning your customers' trust is important for your business.
Taking a lesson from the esteemed Ritz-Carlton, PB columnist Paul Cardis shares why it’s better to trim costs than to sacrifice your company culture.
Every home builder has stories about clients who make the home building process much more complicated with their demanding personality or with their personal demands. When conflicts arise, finding a resolution can be smooth and speedy — or result in headaches all around, depending on how well the builder and his team are prepared to respond.
Don't let the market get in the way of a new-home sale. AVID Ratings' Paul Cardis explains how you can reduce your cancellations and make a profit.