The beloved architectural style known as Craftsman has undeniably British roots, yet it’s unmistakably American, from Oregon to Alabama to Illinois. Might that explain its enduring appeal?
Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding contracts.
Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.
Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home builders who are looking to set up community associations that succeed.
Learn to develop a best practice with Professional Builder and Michael Dickens.
Professional Builder columnist John Rymer explains why homebuyers’ values should be at the top of every homebuilder’s sales staff’s list.
We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.
First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.
You can no longer afford to be aloof when closing a sale. Professional Builder columnist John Rymer explains why building rapport is essential to the sales process.
Though the widely used Net Promoter Score has come under attack, there are good ways to adapt this customer loyalty metric to the home building industry.
AVID Ratings Company's Paul Cardis names 10 things homebuilders can do to keep customers walking through the sales room door.