Suburbia: It has been a panacea and an expletive. Touted for affordability and maligned for automobile dependence, suburbia is a fact of life in the U.S.
Every home builder has stories about clients who make the home building process much more complicated with their demanding personality or with their personal demands. When conflicts arise, finding a resolution can be smooth and speedy — or result in headaches all around, depending on how well the builder and his team are prepared to respond.
Don't let the market get in the way of a new-home sale. AVID Ratings' Paul Cardis explains how you can reduce your cancellations and make a profit.
Professional Builder columnist Paul Cardis explains why Technical Olympic USA’s Engle Homes division in Orlando defies market conditions to come out ahead with 206 closings in 28 days.
No one needs to tell you how important marketing is to staying in business. Likewise, it's no big secret that not all marketing is equally effective at generating new business. With a housing surplus and lackluster sales, it's not enough to hit the target; you need to nail the bull's eye. With referral marketing — promotions and advertising designed to generate referral business — t...
Home building companies with the highest customer satisfaction ratings have experienced little decline in their stock prices compared to companies not known for outstanding customer service.
As the housing market continues to stabilize, successful builders discover giving customer gifts is not enough to satisfy buyers. Rather, builders need to create home-buying experiences tailored to individual lifestyles and and wow buyers with personalization.
Robert S. Mann's "Defect-Free Buildings: A Construction Manual for Quality Control and Conflict Resolution" defines physical and legal defects, tells builders how to prevent them and trains builders on what to do when disaster strikes.
Most home builders are seeing their worst margins in 15 years. Thus builders in America now face the acid test on quality and customer satisfaction, when you can no longer afford to give away.
As the home building industry becomes increasingly competitive, our attitude toward customer satisfaction will need to change. Whereas it used to be a major advantage to have satisfied customers, it is now a requirement. The best home builders create avid customers — a source of differentiation you need to thrive in the competitive market.
Excellent performance is the result of an excellent process. Take a look at great sports teams. They are hailed for executing the basics at levels higher than the competition, and the best teams always seek ways to get better. They also have leaders who use process improvement to push the team to higher performance levels.