Customer Satisfaction



Features
October 01, 2007

Loyalty builds trust. Read on to find out why earning your customers' trust is important for your business.

Features
September 01, 2007

Taking a lesson from the esteemed Ritz-Carlton, PB columnist Paul Cardis shares why it’s better to trim costs than to sacrifice your company culture.

Features
July 01, 2007

Every home builder has stories about clients who make the home building process much more complicated with their demanding personality or with their personal demands. When conflicts arise, finding a resolution can be smooth and speedy — or result in headaches all around, depending on how well the builder and his team are prepared to respond.

Features
July 01, 2007

Don't let the market get in the way of a new-home sale. AVID Ratings' Paul Cardis explains how you can reduce your cancellations and make a profit.

Features
May 01, 2007

Professional Builder columnist Paul Cardis explains why Technical Olympic USA’s Engle Homes division in Orlando defies market conditions to come out ahead with 206 closings in 28 days.

Features
April 01, 2007

No one needs to tell you how important marketing is to staying in business. Likewise, it's no big secret that not all marketing is equally effective at generating new business. With a housing surplus and lackluster sales, it's not enough to hit the target; you need to nail the bull's eye. With referral marketing — promotions and advertising designed to generate referral business — t...

Features
March 01, 2007

Home building companies with the highest customer satisfaction ratings have experienced little decline in their stock prices compared to companies not known for outstanding customer service.

Features
February 01, 2007

As the housing market continues to stabilize, successful builders discover giving customer gifts is not enough to satisfy buyers. Rather, builders need to create home-buying experiences tailored to individual lifestyles and and wow buyers with personalization.

Features
January 01, 2007

Robert S. Mann's "Defect-Free Buildings: A Construction Manual for Quality Control and Conflict Resolution" defines physical and legal defects, tells builders how to prevent them and trains builders on what to do when disaster strikes.

Features
January 01, 2007

Most home builders are seeing their worst margins in 15 years. Thus builders in America now face the acid test on quality and customer satisfaction, when you can no longer afford to give away.

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