Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
Exclusive Research: Going Green
Green building may be here to stay but finding buyers willing to pay a premium for energy efficiency and sustainability is still a challenge.
The majority of builders polled in our green building survey indicated that they intend to certify their houses as green, and most either strongly agreed or somewhat agreed that green helps sell homes.
Methodology and Respondent InformationThis survey was distributed between September 25 and October 9, 2013, to a random sample of Professional Builder’s print and digital readers. No incentive was offered. By closing date, a total of 279 eligible readers responded. Respondent breakdown by discipline: 24.9 percent diversified builder/remodelers; 23.4 percent custom home builders; 13.8 percent architects engaged in home building; 10.8 percent production builders for move-up buyers; 5.2 percent production builders for first-time buyers; 4.5 percent multifamily; 3 percent manufactured or modular builders; and 11.9 percent other. Fifty-eight percent of respondents built one to five homes in 2012.