Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
Exclusive Research: Going Green
Green building may be here to stay but finding buyers willing to pay a premium for energy efficiency and sustainability is still a challenge.
The majority of builders polled in our green building survey indicated that they intend to certify their houses as green, and most either strongly agreed or somewhat agreed that green helps sell homes.
Methodology and Respondent InformationThis survey was distributed between September 25 and October 9, 2013, to a random sample of Professional Builder’s print and digital readers. No incentive was offered. By closing date, a total of 279 eligible readers responded. Respondent breakdown by discipline: 24.9 percent diversified builder/remodelers; 23.4 percent custom home builders; 13.8 percent architects engaged in home building; 10.8 percent production builders for move-up buyers; 5.2 percent production builders for first-time buyers; 4.5 percent multifamily; 3 percent manufactured or modular builders; and 11.9 percent other. Fifty-eight percent of respondents built one to five homes in 2012.