Generation X: Wired to Buy

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When people in the 24-36 age group decide to buy a new home, the Internet is playing a bigger role, new research by Professional Builder shows.

March 01, 2002

 

When asked to rank the new home information on the Web that is most useful, Strivers put house plans and photographs atop the list.

When people in the 24-36 age group decide to buy a new home, the Internet is playing a bigger role, new research by Professional Builder shows.

But the overall picture that emerges of Internet use by young house hunters is mixed. One telling statistic: It still comes in third, at 39.8%, behind two time-tested methods of house hunting — driving through neighborhoods, 49.7%, and hiring a real estate agent, 58.9%.

Of 1,200 Generation X or “Striver” home shoppers surveyed by PB, only 29.8% said they had visited or planned to visit builder Web sites to pick a builder. At the same time, 56.6% said they had used or would use the Web “to look at different model homes.” Among that group, 27.2% indicated daily model comparison, and 41.2% weekly.

When asked to rate the Internet as a way to determine which homes and communities to visit, 45% said it was “very influential,” while only 22.8% said it was “not at all influential.”

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