GIANTS by the Numbers

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How do the GIANTS stack up against each other? Which performance measures separate one group from another? Where do opportunities for improvement lie within each organization, within each group? Check out the data below from the 2004 GIANTS and see where your organization rates. Other pertinent facts about the 2004 GIANT 400: * No.

April 01, 2004
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Have You Heard?

How do the GIANTS stack up against each other? Which performance measures separate one group from another? Where do opportunities for improvement lie within each organization, within each group? Check out the data below from the 2004 GIANTS and see where your organization rates.

Other pertinent facts about the 2004 GIANT 400:

  • GIANT 400 housing revenue in 2003 was up 18.5% compared with 2002, while closings were up 9.7%.
  • The 2004 GIANTS include 50 builders that were not GIANTS last year.
  • Approximately 15 of the 2003 GIANTS were dropped because of acquisitions.
  • The 400th GIANT in terms of closings built 179 units.
  • The biggest upward movers in ranking include:

* No. 58 MCZ Development (Chicago), up 139 places.

* No. 113 Young Homes LLC (Rancho Cucamonga, Calif.), up 168 places.

* No. 190 Wathen-Castanos Inc. (Fresno, Calif.), up 103 places.

* No. 197 Fluornoy Construction Co. LLC (Columbus, Ga.), up 156 places.

* No. 201 Probuilt Homes Inc. (Bakersfield, Calif.), up 115 places.

* No. 254 LeCesse Development Corp. (Winter Park, Fla.), up 130 places.

UNIT COSTS (for 2003 activity) Total GIANT 400 Masters of the Universe ( GIANTS #1-20) Rich and Famous
( GIANTS ( GIANTS ( GIANTS #21-125)
Achievers (Giants #126-275) Strivers
(Giants #276-400)
Land/Entitlement/Financing Expenses
Raw Land 9.44% 9.02% 9.32% 9.64% 9.33%
Land Improvements 5.08% 1.50% 5.88% 5.57% 4.38%
Improved Lot Costs 5.83% 13.10% 6.23% 5.76% 4.76%
Fees (permits, impact) 2.16% 0.93% 2.38% 2.51% 1.72%
Financing Costs 2.54% 1.97% 2.78% 2.57% 2.42%
Hard Costs
Materials 28.23% 26.25% 26.34% 28.00% 30.01%
Construction Labor 22.12% 20.77% 21.48% 21.75% 23.17%
Indirect 2.53% 0.45% 2.61% 2.34% 2.98%
Construction Costs
Sales/Marketing Expenses
Advertising 1.18% 1.17% 1.13% 1.08% 1.34%
Marketing 1.15% 1.14% 1.33% 1.14% 1.04%
Model Merchandising 0.86% 0.75% 0.86% 0.84% 0.89%
Sales Commissions 2.93% 2.59% 2.49% 2.98% 3.20%
Overhead/Miscellaneous/Profit
Overhead Expense 5.46% 6.22% 4.84% 5.26% 6.03%
Miscellaneous 0.66% 0.75% 1.06% 0.55% 0.53%
Profit 9.81% 13.39% 11.28% 10.01% 8.17%
Total 100.00% 100.00% 100.00% 100.00% 100.00%


 

Have You Heard?

"The trend that concerns me is the movement of new home mortgage finance away from fixed-rate into ARMs and 'interest-only' loans literally overnight. ARMs were 15% to 20% of the market until last December, when they suddenly shot up to 41%."

— Ivy Zelman,

Housing Stock

Analyst, Credit

Suisse First Boston


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