National home builder Taylor Morrison launched a crowdsourcing program that allows the public to give design input on homes being built, Woodworking Network reports.
Participants can select design items such as cabinetry and countertops, as well as select paint colors and flooring. The selections count as votes, and the items with the most votes will be built into the model homes.
"We thought, 'Why not take that a step further and actually have consumers help design our homes?'" Graham Hughes, vice president of sales and marketing for Taylor Morrison, told Woodworking Network.
"We've always believed asking homebuyers what they desire in their next home is the best way to deliver a home that creates a connection with a buyer.”
