Housing Giants



Products
October 01, 2005

 

Features
October 01, 2005

Building stocks and the major markets took a hit this month as oil prices jumped to record highs. Hurricane Katrina devastated petroleum refineries and the uncertainty of the storm's effects forced markets downward. "The president of the Philly Fed is saying the Fed has to adapt to changing circumstances," said Todd Leone, managing director of equity trading at SG Cowen Securities.

Features
October 01, 2005

Even though she slipped quietly into the room, every person stopped what she was doing to look. Her sales people wouldn't admit it, they were awe-struck by her presence. Sales meetings were fast paced, action packed, full of information and everyone participated. After all, every one on the team was handpicked.

Features
October 01, 2005

Featured Major Market: Houston Houston has steadily risen from a relatively small housing market in 1987 to the third largest housing market in the country. Houston has always been known for its pro-growth, pro-developer attitudes, which has lead to periods of overbuilding in the past. We were concerned about potential overbuilding in Houston until Hurricane Katrina hit New Orleans.

News
August 02, 2005

Mold has had its 15 minutes of fame over the last few years. Though the hype has died down, mold is still an important issue. Customer complaints require home builders to have a fast action plan; both to clean up the mold problem and to show customers a quality home builder is looking out for their health and safety and the durability of their home.

Features
August 02, 2005

"Permission" marketing is not really new, but it is substantially different from the billboards and radio ads of traditional new home marketing. The key to making permission marketing work is a good Web site. With a strong online presence, builders can ask shoppers to "click here" to gain permission to open an on-going dialogue — well ahead of grand opening model homes at the builder's ne...

Features
August 02, 2005

Bruce Karatz, 59, has a well-earned reputation as a management innovator. He's led Los Angeles-based KB Home as CEO for 19 years, presiding over the firm's ascent from a regional home building power — active only in five western states as recently as 1994 — to a national behemoth with 31,646 closings in 36 major markets a decade later.

Products
August 02, 2005
Features
August 02, 2005

In August 1998, I sat intimidated in front of my computer screen, wondering what I could possibly say about a business totally new to me and wonderfully familiar to you. Adding the words, Editor-in-Chief, Professional Builder behind my name did little to eliminate my butterflies or erase my uncertainty.

Features
June 01, 2005

Does market share really matter? And if it does, why do even the largest home builders in most markets struggle to achieve market share greater than 10 percent? Can anyone do today what Ray Ellison Homes did in San Antonio in the 1980s — reach a market share greater than 60 percent? We have data from many retail trades that shows dominant market share does, in fact, correlate to superior ...

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