Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
Photo: David Sawyer/Creative Commons.
Expect easier credit and for first-time buyers to make up a bigger part of the market.
For some builders, drones prove to be a handy tool in marketing campaigns and site assessments
Left to right: John Collier, VP of Waterscapes Pools & Spas; Randy Turkovics, president, Neal Signature Homes; Pat Neal, owner/chairman executive committee; Charlene Neal, president, Charlene Neal PureStyle; Michael Storey, president; Michael Greenberg, Southwest Florida regional president. Photo: Gary Bogdon/DB Photo Agency.
The Great Recession offered some hard lessons for Neal Communities—and a chance to do better than ever before.
The challenge isn’t to get a greater number of contacts; it is to do something meaningful with this information. Begin a conversation with each unique person in your database to increase your chances of converting each one.
A little less efficiency can result in more personalized effectiveness
Filling this singular role requires a special process to pinpoint the best talent
There’s a lot to learn from a marketing exec who speaks openly about past blunders. Here's your chance to listen and learn
Photo: cocoparisienne, Creative Commons
Establishing sound business systems that ensure a healthy bottom line
Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you're less than prudent, it can also spell danger.
Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line
A large swath of homebuyers believe they’re better consumers because they use online technology