All buyers want to live comfortably, whether they're feeling cramped in a current home or are looking for more space in their investment.
This outdoor space, set at the rear of the home, is an extension of its indoor area (Photo: Christopher Mayer).
Working outdoor space into your entire array of plans makes good business sense
What do new-home seekers really want? Builders, architects, and industry experts clue us in
Photo: David Sawyer/Creative Commons.
Expect easier credit and for first-time buyers to make up a bigger part of the market.
For some builders, drones prove to be a handy tool in marketing campaigns and site assessments
Left to right: John Collier, VP of Waterscapes Pools & Spas; Randy Turkovics, president, Neal Signature Homes; Pat Neal, owner/chairman executive committee; Charlene Neal, president, Charlene Neal PureStyle; Michael Storey, president; Michael Greenberg, Southwest Florida regional president. Photo: Gary Bogdon/DB Photo Agency.
The Great Recession offered some hard lessons for Neal Communities—and a chance to do better than ever before.
The challenge isn’t to get a greater number of contacts; it is to do something meaningful with this information. Begin a conversation with each unique person in your database to increase your chances of converting each one.
A little less efficiency can result in more personalized effectiveness
Filling this singular role requires a special process to pinpoint the best talent
There’s a lot to learn from a marketing exec who speaks openly about past blunders. Here's your chance to listen and learn
Photo: cocoparisienne, Creative Commons
Establishing sound business systems that ensure a healthy bottom line
Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you're less than prudent, it can also spell danger.