Marketing



This outdoor space, set at the rear of the home, is an extension of its indoor area (Photo: Christopher Mayer).

Features

Working outdoor space into your entire array of plans makes good business sense

Features

What do new-home seekers really want? Builders, architects, and industry experts clue us in 

5 Housing Market Predictions for 2016

Photo: David Sawyer/Creative Commons.

News
December 15, 2015

Expect easier credit and for first-time buyers to make up a bigger part of the market.

A growing number of home builders and land developers are using drones
Features
December 15, 2015

For some builders, drones prove to be a handy tool in marketing campaigns and site assessments

2015 Builder of the Year: Neal Communities

Left to right: John Collier, VP of Waterscapes Pools & Spas; Randy Turkovics, president, Neal Signature Homes; Pat Neal, owner/chairman executive committee; Charlene Neal, president, Charlene Neal PureStyle; Michael Storey, president; Michael Greenberg, Southwest Florida regional president. Photo: Gary Bogdon/DB Photo Agency.

Features
November 24, 2015

The Great Recession offered some hard lessons for Neal Communities—and a chance to do better than ever before.

The challenge isn’t to get a greater number of contacts; it is to do something meaningful with this information. Begin a conversation with each unique person in your database to increase your chances of converting each one.

Features
October 05, 2015

A little less efficiency can result in more personalized effectiveness 

Features
August 14, 2015

Filling this singular role requires a special process to pinpoint the best talent

Marketing lessons learned by Kevin Oakley
Features
July 30, 2015

There’s a lot to learn from a marketing exec who speaks openly about past blunders. Here's your chance to listen and learn

The 12 processes that must be addressed by every builder

Photo: cocoparisienne, Creative Commons

News
July 21, 2015

Establishing sound business systems that ensure a healthy bottom line

Beware of the dangers of a hot real estate market
Features
June 22, 2015

Brisk business means increased revenue, happy salespeople, and satisfied shareholders. If you're less than prudent, it can also spell danger.

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