Last month, I attended NAHB’s midyear meeting in Miami and had the pleasure of sitting in on a presentation by Daniel Swift, president and CEO of Des Moines-based architecture group BSB Design.
Just a few years ago simply being a “green remodeler” was enough to capture business from environmentally friendly homeowners. Not anymore.
All builders look for sales superstars, yet few companies are consistently able to make great sales hires. Here are 10 traits to look for when recruiting your next sales professional.
A growing number of builders are moving into the green homes business.
A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on positioning green in the marketplace.
Take a lesson or two from these award-winning Nationals entries.
Salespeople who take the time to gain the trust of their customers and help them solve their housing problems are the most likely to get the sale.
Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.
Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.
Twitter, Facebook, YouTube, LinkedIn. Are they a waste of time and energy, or are they a serious marketing tool in which early adapters are cashing in? Here is some insight.
Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.
John Rymer explains why salespeople need to talk about why now is the best time to buy