The 2017 International Builders’ Show (IBS) marks my 26th consecutive year of attendance.
Just a few years ago simply being a “green remodeler” was enough to capture business from environmentally friendly homeowners. Not anymore.
All builders look for sales superstars, yet few companies are consistently able to make great sales hires. Here are 10 traits to look for when recruiting your next sales professional.
A growing number of builders are moving into the green homes business.
A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on positioning green in the marketplace.
Take a lesson or two from these award-winning Nationals entries.
Salespeople who take the time to gain the trust of their customers and help them solve their housing problems are the most likely to get the sale.
Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.
Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.
Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.
Twitter, Facebook, YouTube, LinkedIn. Are they a waste of time and energy, or are they a serious marketing tool in which early adapters are cashing in? Here is some insight.
Paul Cardis shared 5 tips so home builders can sell homes and help the industry at the same time