Since the launch of Professional Builder’s Daily Feed newsletter on June 4, 2014, I have scanned thousands upon thousands of news stories about or related to home building in some way.
Three sales experts weigh in on tips, closings and what home builders should be doing now – and they didn’t always agree
How home builders can win over home buyers considering foreclosed homes
K. Hovnanian is providing the gifts in the form of discounts to buyers who purchase in select neighborhoods during its Anniversary Special in the month of January.
Generational expert and author Neil Howe presented the do's and don'ts of marketing to the generations
Do Your Floor Plan Names Mean Something?
These new releases coach you in everything from marketing to creating a business plan
Check out these tips to get the media and your community talking about your homes
Tackle their fear by knowing and sharing with them the fundamentals
Running out of ideas on how to promote your communities? Use videos and flashy photos on your Web site. Does your Web site do everything it can to usher buyers to your communities? Put up a video and sharp photography of your homes and communities. A survey by VHT and PropertyPreviews.com showed using video increased the perceived value of the home by nearly 6 percent.
If you build green and rely on Realtor relationships to sell your homes, you can have a Realtor specifically for your needs