Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
The Hottest Markets Are in Small Towns
Fort Wayne, Ind., was the hottest real estate market in the country last month, according to a Realtor.com analysis of listing views and how…
The New Rules for Marketing Luxury Real Estate
Luxury Portfolio International’s president Stephanie Anton partnered with market research firm YouGov to better understand the media consumption…
What Do Millennials Hate About Houses?
When Millennials do shop for homes, what turns them off?
Realtor.com shares five home upgrades, while popular with a previous generation…
An Amenities Race Heats Up for Ultra Luxury
Developers misread the demand for ultraluxury condominiums and apartments and overbuilt. Consequently some markets have a glut of high end, high-…
Innovation
New Tech: Wait or Jump in?
Companies die from failing to change, but also by changing too quickly. Here’s how to find the balance and survive extinction
Digital Marketing
How to Create Social Media Your Customers Want to Follow
Home builders, here's how you can get the results you want from social media
Hispanic Homeowners Are Driving the Market
Curbed reports that in many areas of the country, a growing Hispanic population is driving the home buying market.
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Sales Lead Tracking
If You Want More Sales ... Prospect Like a Boss
Prospecting for sales leads is hard work. That’s why most salespeople don’t follow up with leads that have been sitting around too long. But if you do the prospecting your competitors don’t, you can reap the sales they won’t
3 Tools to Woo Gen-Z Renters
Authenticity, luxury, and tech as a given are three major keys property owners and managers are emphasizing to reach…
Sales + Marketing
My Generations: A New Way to Look at Consumers
I have about as much in common with someone born in 1946 as I do an upper-age Millennial born in 1981