The beloved architectural style known as Craftsman has undeniably British roots, yet it’s unmistakably American, from Oregon to Alabama to Illinois. Might that explain its enduring appeal?
Prepare your new sales agents to sell your homebuilding company’s homes well.
Find out how homebuilder sales teams can make the energy-efficient pitch more appealing to potential buyers.
One builder offers tips to running a successful home auction.
Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
Most homebuilders’ sales methods are outdated. It’s time for a change.
Smart homebuilders are already offering programs to get credit-challenged customers qualified.
One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.
John Rymer offers a list of 2008 dos and don’ts to get the homebuilding sales follow-up right.
A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.
These five metro areas show signs of a quicker recovery and good long-term growth.