Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Sales + Marketing
5 Keys to Selling High-Performance Homes
When correctly marketed, high-performance homes sell faster and at higher…
The Nationals
Closing Fast—How Nationals 2019 Winners Are Boosting Sales Traffic
These winners of the 2019 National Sales & Marketing Awards effectively and creatively boost sales traffic and move prospects into the buyers column
Sales
Making the Sale: Wants vs. Needs
When selling homes, does desire or require have the most pull with prospects?
Exclusive Research + Data
What Buyers Want—Recent Consumer Preference Research
Two recent studies shed light on consumer preferences, helping builders differentiate their product from resales and deliver (and sell) more desirable homes and communities
Demographics
Senior Needs
Accounting for the adequate and accessible shelter of this exponentially growing demographic is a "federal priority" for private companies and public groups
Denver's 'Prime' Customers
Millennials get this designation for Denver's new year in real estate, according to Realtor.com…
Builder Talks Effective Branding
Seattle-based high-performance builder Dwell Development's marketing strategy…
Digital Marketing
Marketing 2019: The A.I.-Data Connection
For home builders that want to get ahead in an increasingly competitive market, let artificial intelligence optimize your customer data