All buyers want to live comfortably, whether they're feeling cramped in a current home or are looking for more space in their investment.
Find out how homebuilder sales teams can make the energy-efficient pitch more appealing to potential buyers.
Prepare your new sales agents to sell your homebuilding company’s homes well.
Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.
One builder offers tips to running a successful home auction.
Most homebuilders’ sales methods are outdated. It’s time for a change.
One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.
Smart homebuilders are already offering programs to get credit-challenged customers qualified.
Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.
A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.
These five metro areas show signs of a quicker recovery and good long-term growth.