Marketing



Features
September 01, 2008

Find out how homebuilder sales teams can make the energy-efficient pitch more appealing to potential buyers.

Features
September 01, 2008

Prepare your new sales agents to sell your homebuilding company’s homes well.

Features
August 01, 2008

Learn to turn the perks and services you offer from price tags to benefits in your home buyers’ eyes.

Features
August 01, 2008

One builder offers tips to running a successful home auction.

Features
August 01, 2008

Most homebuilders’ sales methods are outdated. It’s time for a change.

Features
July 01, 2008

One-fifth of home buyers are single women, yet this market has been largely ignored by builders. Here’s how to get noticed.

Features
July 01, 2008

Smart homebuilders are already offering programs to get credit-challenged customers qualified.

News
May 01, 2008

Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.

News
May 01, 2008

A community developer is using a mix of targeted advertising, direct mail, group presentations and guided tours to promote a green live/work project in northern California.

Features
May 01, 2008

These five metro areas show signs of a quicker recovery and good long-term growth.

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