The beloved architectural style known as Craftsman has undeniably British roots, yet it’s unmistakably American, from Oregon to Alabama to Illinois. Might that explain its enduring appeal?
Matt Belcher, president and founder of Belcher Homes, offers his home page to be critiqued by a panel of marketing experts.
Homebuilders’ future success will depend largely on how well they’ve maintained their brands at the local level. Here's what you can do to shore up your image.
Here are the sales tactics home builders need to move buyers out of those contingent contracts — that often fall out — into binding contracts.
New home marketing guru Stan Kates debates Professional Builder columnist and marketing consultant John Rymer on the question of whether Web-based marketing and sales can replace elaborate model home presentations and on-site sales staffs.
Builders with communities that have homeowner associations face unique challenges and risks. Here are best practices and resources for home builders who are looking to set up community associations that succeed.
As builders vie for a piece of a shrinking pie, the old forms of marketing are less effective. Guerrilla marketing tactics — originally designed for small entrepreneurs with limited resources —are now being used by some of the largest firms.
Now in its 27th year, the National Sales and Marketing Awards pay tribute to superior new-home sales and marketing achievements by individual sales and marketing professionals; home builders and associates; and sales and marketing councils.
Learn the priorities general real-estate agents use when selecting which new-home community to show.
We offer homebuilders a primer for understanding — and selling to — their entry-level buyers.
First-time homebuyers offer a blank slate for homebuilders. Customer Satisfaction expert Paul Cardis explains how you can turn these buyers into referral machines.