Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Sales + Marketing
Matt Sauls on Pardee Homes' First 55+ Product and Why Local Flavor Is Key
TRI Pointe's Pardee Homes goes boutique to stand out in the active adult market
New Year, New Paradigm
A new report stresses that flexibility and openness to innovation are key traits for succeeding in real estate and home building when faced with increasing market complexity in 2019, leading up to housing's major inflection point, 2020
Landscape of Single-Family Rentals Becoming More Singular
Filed under: mergers and acquisitions, the single-family rental (SFR) industry is fast becoming all-in-the-family. The recent sale of SFR platform…
Design Best Practices
Is This Hidden Hazard in Your Listing Photos?
Realtor.com examines how to avoid potential hazards by looking at real estate listing photos like a home inspector.
A…
Housing Markets
Housing Market: The Times They Are a Changin’
As Bob Dylan sang it, housing's marketplace is experiencing it. Don’t be caught off-guard
Restyling Suburbia to Draw in Young Buyers
Millennial homebuyers are looking for affordable homes in walkable areas with plenty of jobs, recreation, and community amenities.…
Sales + Marketing
7 Ways to Promote Upgrades to Floor and Wall Systems
High-performance framing systems offer homeowners a lot of benefits—but you have to make sure they understand them.
Instant Sales Center
Measuring 20 feet by 8 feet, a Salesbox can be assembled and installed over the course of several hours and is designed to reduce waste and save space and time.