7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
The Cure for the Common For Sale Sign
Real estate startup Compass has reimagined its "for sale" signage design into modular ring posts that…
Sales + Marketing
Homeownership, a Head Trip
Builders that are mindful of what’s driving homeowner angst may discover new sales and marketing opportunities when aiming to relieve these stressors.
Sales + Marketing Best Practices
Teach Your Sales and Marketing Teams to Play Nice
Friction between sales and marketing can be the kiss of death for a home builder. Here's how to avoid it and have your sales and marketing team thrive
Sales + Marketing
How to Convince Customers You're the Builder They Need
To lure buyers and let them know you're The One, leverage these tools
Leadership
Leadership and Management—Not One and the Same
Is there a difference between the two? A longtime sales expert weighs in
Pride of Place: 5 Regional Builders That Are Holding Their Own
Consolidation may be making headlines, but local builders in Atlanta, Boston, Chicago, Phoenix, and Seattle show how to maintain an edge
Sales
Seeing the Future of Online Sales
While the human touch will always be essential in home sales, technology can help by enhancing what an online sales consultant can do
Women, Wellness Are Major Market Forces
“She Power” is a dominant market force, and buyers are also seeking technology that accounts for emotional and physical well-being and promotes wellness.
What Is 'White-Boxing'?
An increasing number of sellers on the luxury market are stripping the furnishings and finishes from their homes to create a clean slate, known as…
Suburb's Marketing Campaign 'Portrays Best of Both Worlds'
Twenty-five miles south of Chicago is the suburb of Homewood, Ill., home to 20,000 residents, and an advertising campaign seeking to attract…
