Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Sales + Marketing
A Low-Tech Secret to Help Home Builders Stay Competitive
On the everlasting power of the pen—analog-style—to provide personal connection with buyers when selling homes
New-Home Marketing
Need More Leads? Think Again
The most powerful key to marketing success isn’t a bigger ad budget or more web traffic. It lies in addressing conversion
A Value Proposition
The market is hot, yet home is being seen as a quality-of-life investment, rather than a commodity
Sales + Marketing Best Practices
How to Be More Likable When Not Face to Face
Effective phone and email communication make you a more compelling person, even when you’re out of sight
Boomers And Beyond: Opportunities For Builders
A survey by John Burns Real Estate Consulting digs deeper into what boomers want and why
New Technology Has Changed The Game For Real Estate Marketing
The prominence of sites such as Zillow and Trulia has made homebuyers smarter about what they want in a home. Real estate agents need to…
Defining the Generations
The authors offer their assessment of where home builders’ biggest opportunities may lie
Toll Brothers Offers To Pay Taxes For New Luxury Condo Buyers
In an effort to draw in new buyers without lowering prices, Toll Brothers is offering to pay buyers' taxes on two new developments in…
Sales + Marketing
The Sales Process Gets Personal
Millennial buyers expect personalization, and they want transparency in the sales process
Sales + Marketing
Using Content That Packs Emotional Appeal
If you want to market your offerings in a way that compels prospects to action, every piece of your home building company's content must have some real emotion
