Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Sales + Marketing Award Winners
First, Best Impressions: The 2022 Nationals
These winners of NAHB’s 2022 National Sales and Marketing Awards, 'The Nationals,' offer progressive ideas to meet and manage a new era of consumer expectations in homebuying
Sales + Marketing
A Sales and Marketing Approach to Workforce Development
Want to find new skilled workers? Home builders should consider engaging their sales and marketing teams to take a fresh look and approach to recruiting and retention
Sales + Marketing
11 Tactics for Creating an Outstanding Construction Brand Identity
Branding isn’t just your company logo, it’s how you want customers to perceive your business. Follow these 11 steps to create a robust brand identity for your construction company
Sales + Marketing
The No. 1 Thing Home Builders Get Wrong With Customer Experience: Warranty Service
Don't neglect the warranty phase of the homebuying journey. How upgrading your warranty program can gain trust and meet the expectations of today’s homebuyers
Market Data + Trends
Remote Work and Cryptocurrency Are Driving up Demand for Luxury Houses
Luxury real estate is reporting historic gains, and experts predict that cryptocurrency could keep demand high for years to come
Sales + Marketing
Inside the Mind of the High-Performance Homebuyer
New data sheds light on what homebuyers really care about when it comes to sustainability, helping builders improve their products
Housing Markets
Realtor.com’s 10 Trendiest Cities With Market Affordability
Not only are these metro areas attractive to young buyers, but they also offer rare home prices in a heated national market
Build to Rent
Rents Expected to Increase in 2022 With Ongoing Supply Deficit
Market indicators suggest that rent will be among the fastest growing portions of household expenses into 2022
Market Data + Trends
What to Expect in the 2022 Housing Market
The variables at play for buyers and sellers in 2022
Economics
Consumer Price Increase Reported for September
Accelerated inflation is breaking the bank, but maybe not for much longer.
