7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing
Home Builders' Design Studios Go for a Retail Spin
Today’s design centers take a page (or two) from successful retailers to improve the buyer experience
The Power of Positive Is Mission Critical
Sales are important, but positive customer experience is a gold mine
30 Ways To Make Your Housing Website A Sales Magnet
In today’s world, creating a strong website for your company is important. A website with a pre-Y2K appearance in 2016 is going to give people…
The Power of Passing it On
Whether via social media or in-person conversation, there's undeniable power in word of mouth
Sales + Marketing Best Practices
Going the Distance With Sales Leads
For more effective follow-up with long-term prospects, email is the tool of choice for home builders—if you use it properly
2016 Nationals Winners: Savvy Salesmanship Defined
The year's top entries blend creativity, innovation, and sophistication in marketing new homes
Sales + Marketing
20 Simple Marketing Lessons for Home Builders
These 20 one-sentence actions can be implemented right now for marketing success
How to Turn Browsers Into Buyers
Homebuyers on the hunt are obsessed. Here’s how your website can capitalize on their drive and focus
Filling Your Sales Site With Great Content
To make your website a sales magnet, here's what to include
