7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Home Design
Home Trends: 50 Features Homebuyers Want Most
What do new-home seekers really want in their homes? Builders, architects, and industry experts weigh in
5 Housing Market Predictions for 2016
Expect easier credit and for first-time buyers to make up a bigger part of the market.
Drones Taking Off for Home Builders
For some builders, drones prove to be a handy tool in marketing campaigns and site assessments
Sales + Marketing Best Practices
Are You Ignoring Your Prospects?
A little less efficiency can result in more personalized effectiveness
Getting the Message: Successful Marketing Campaigns for Selling Homes
Sales and marketing requires deploying a vast array of skills to reach a wide range of people. Here are takeaways from companies that nailed it
Executive Corner: Angela Harris on Branding and Selling Homes As an Experience
Angela Harris' company, Trio Environments, uses a combination of market research and merchandising to appeal to consumers' lifestyle aspirations
Education + Training
How to Choose a Sales Training Program
Before you implement any type of training program, assess your personnel and ask these questions
Sales
Hiring an Online Sales Specialist
Filling the role of online sales specialist in your company requires a special process to pinpoint the best talent
Kevin Oakley: My 3 Biggest Mistakes in Business
There’s a lot to learn from a marketing exec who speaks openly about past blunders. Here's your chance to listen and learn
