Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Sales Lead Tracking
CRM Systems: How a Good One Can Strengthen Sales
Choosing the right customer relationship management system allows you to manage the customer life cycle to increase your bottom line
New-Home Sales
Home Builders, Here's How to Craft a Precise Plan for Sales Success
Using a systematic formula, you can zero in on your target market and fine-tune your offerings
How the Internet Informs Homebuyers
A large swath of homebuyers believe they’re better consumers because they use online technology
Sales + Marketing Best Practices
Market Research—Keep It Current
For optimal sales and profit performance, market research can’t simply be a one-time effort
There’s More Than One Way to Market Green Homes
If you’re only selling energy efficiency, then you're not seeng the big picture, and you may even be alienating young buyers
Getting the Message Out
With buyers still relatively scarce, home builders have to be shrewder than ever with their sales and marketing strategies in order to be…
Luxe Home Buyers' Top 10 Wants
High-end buyer wants run the gamut from luxurious showers to sticker murals in kids' rooms
Sales + Marketing Best Practices
Market Research: the Foundation of Your Marketing Circle
Take these steps to match consumer expectations with what you have to offer
Sales + Marketing Best Practices
Sales & Marketing: Begin With the End in Mind
A look at how home builders can ensure profitable and sustained growth for their businesses
Lennar’s Results Tell us 5 Things About the New-Home Market
The fiscal fourth quarter results of Lennar Corp. contains good news for homebuyers, not so good for investors.