7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Sales + Marketing Best Practices
Market Research: the Foundation of Your Marketing Circle
Take these steps to match consumer expectations with what you have to offer
Sales + Marketing Best Practices
Sales & Marketing: Begin With the End in Mind
A look at how home builders can ensure profitable and sustained growth for their businesses
Lennar’s Results Tell us 5 Things About the New-Home Market
The fiscal fourth quarter results of Lennar Corp. contains good news for homebuyers, not so good for investors.
Marketing Strategies in Today's Climate
Mark Richardson on how remodelers need to change their marketing in today's remodeling market
Redefine Your Role as a Remodeler
Remodelers today have to wear may different hats for their clients.
Change or Become Irrelevant
Mark Richardson offers tips on to change for the new reality of remodeling.
The Changing Client
Mark Richardson talks about how the remodeling client has changed drastically from just a few years ago.
Successfully resolving to change
5 ways to successfully make the necessary changes in your business.
Miller and Smith: Enduring Appeal
Miller and Smith celebrates 50 years of building homes in the Washington, D.C., suburbs.
New-Home Marketing
Is Your Marketing Working?
Find the appropriate mix of traditional marketing and new media by measuring the results and adjusting accordingly
