Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
2013 market outlook: Builders expecting big things
Following a mostly flat 2012, home builders are projecting higher revenue and more home sales next year.
13 sales and marketing strategies for 2013
Sales training and management guru Bob Schultz offers a blueprint for improving your sales and marketing efforts.
Home product 'theme park' opens in Houston
MainStreet America, a multi-million dollar home shopping venue set on a 14-acre site, opened last weekend in Houston.
PB November 2012
Net-Zero Energy Homes | Passive House Design | Preparing for the Coming Labor Shortage
Infographic: What consumers want in a home
A recent survey of consumers by Builder Homesite illustrates the top three considerations shared by home shoppers across the country. The organization put together this colorful infographic to present some of the survey findings.
Digital Marketing
3 Social Media Myths Debunked
Being “liked” and having many “friends” are highly overrated if home builders aren't making measurable sales as a result
2013 NHQ Awards—A Systematic Approach to Growth for DSLD Homes
With a fanatical fixation on continuous improvement, DSLD Homes has been able to maintain quality and customer satisfaction through extreme periods of growth
Is Social Media Critical to Marketing New Homes?
As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?
BehrPro Introduces Web Enabled Business
A free, invitation-only service from BehrPro will allow professionals to create a customized website to market their business.
Demographic Trends: Who's Going to Buy Your Next Home?
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note