7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Is Social Media Critical to Marketing New Homes?
As consumers flock to sites like Facebook, Twitter, and Pinterest, more builders are using these tools to reach potential buyers. But is social media a must-use tool in new-home marketing?
BehrPro Introduces Web Enabled Business
A free, invitation-only service from BehrPro will allow professionals to create a customized website to market their business.
Demographic Trends: Who's Going to Buy Your Next Home?
Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note
4 key buyer types ? and what they want in new-home design
Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.
Discover the forgotten search engine
YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.
Techniques for Mastering Social Media in New-Home Sales
Four social marketing experts offer best practices for using Facebook, Twitter, Pinterest, and other social media tools to market your company
Are you listening to your remodeling clients?
A recent experience got me thinking about how companies all-too-often fall back on financial incentives when dealing with an unhappy customer, yet…
Does your social media policy violate labor laws?
For the last couple of years I've been speaking to groups of remodelers about crafting a social media strategy for their firms and one of the…
Geo marketing the next wave in social networking
Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.
Bob Schultz: Put some pop in your POP
Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.
