7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Build to Rent
Rents Expected to Increase in 2022 With Ongoing Supply Deficit
Market indicators suggest that rent will be among the fastest growing portions of household expenses into 2022
Market Data + Trends
What to Expect in the 2022 Housing Market
The variables at play for buyers and sellers in 2022
Economics
Consumer Price Increase Reported for September
Accelerated inflation is breaking the bank, but maybe not for much longer.
Housing Markets
Housing Market Still Hot After 2020 Frenzy
Why buyers waiting for significant slowdowns or price drops shouldn’t hold their breath.
Appliances
Appliance Delays Prompt Confusion and Aggravation
After nearly a year of waiting for delayed orders, customers are finding unconventional ways to cope with their frustrations.
Sales + Marketing
5 Unforgettable Lessons From the Great Recession
Home builders learned a lot from the Great Recession. Let’s make sure current and future generations learn those lessons, too
Sales + Marketing
How Curated Design Collections Could Benefit You and Your Buyers
On HorizonTV this week, design studio strategist Jane Meagher explains the benefits of creating curated design selection packages for both…
Customer Satisfaction
Improving Customer Service After Closing
Get out in front of repairs after move-in to keep homeowners happy and the word about your home building business positive
Sales + Marketing
Homebuying: What Do New Homes Have in Common With a Pair of Shoes?
A new approach to improving customer satisfaction during the homebuying journey
Business Management
What to Know About Selling Homes Online
The pandemic has brought about a lot of change, but not the ultimate innovation, being able to sell new homes online. On HorizonTV this week, Do…
