7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
New-Home Sales
How to Sell Homes Using Incentives
In today’s market, homebuyers have come to expect incentives and discounts when buying a home. New-home sales guru Bob Schultz offers advice on effective selling using incentives
Trumark Homes' Maples on launching a post-bubble home-building company
Launched in 2008 during the heart of the housing crash, Trumark Homes has achieved double-digit sales growth during each of the last three years largely by sticking to a single principle rule — build only where the jobs are. We recently sat down with Trumark Homes’ co-founder, principal, and CEO Michael Maples to discuss his business strategy.
New-Home Sales
New-Home Sales Techniques: 12 Action Steps
Generating new-home sales revenue and reducing unnecessary costs isn't t all that complicated — when you have a clear, concise action plan. Here are 12 action steps to boost your business
How to spot the prima donna syndrome
Don’t let your super sellers with bad attitudes control your sales organization. Here are some simple guidelines for handling a prima donna.
Pulte introduces iPad app
The home builder Pulte is launching a new iPad application geared toward home buyers
The Lean and Green Blog: Lesson 5 - Green marketing
Greening your marketing plan requires a different thought process and action plan than what you might expect. In the upcoming months, I will be…
9 Tips for Handling Negative Press
The rise of user-review websites and social media have made media relations and reputation management even more critical for home builders. Here are proven tactics for combating negative publicity
