7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
The Lean Design Blog: Floor plan renderings? That's whack!
Last week I nagged you about elevation renderings, this week the focus is on floor plan renderings. Floor plan renderings are an easy way to stand…
Tips on how renderings can sell the home — not the house
Traveling around the country I see a lot of renderings - most of them leave a whole lot to be desired. The worst are the black and white CAD…
Meritage Homes CEO Hilton: ?We?re converting more prospects because our energy-efficient homes offer compelling value.?
Professional Builder sat down with Meritage Homes CEO Steven J. Hilton to discuss the builder's net-zero offering, selling green homes, hot markets, and more.
Touch, zoom, sell: How builders are using tablets to sell homes
WCI Communities, Sivage Homes, and William Lyon Homes are among the builders that are connecting with buyers in new ways through the use of tablet computers.
Game change: How the iPad revolution is changing the way builders do business
Builders across the country are turning to tablet technology at a growing rate — and for a host of business applications.
Tablet Revolution
It seems hard to believe now, but when the iPad was introduced last year, there was a lot of question about whether or not Apple had finally made…
CertainTeed introduces new online tools
CertainTeed Insulation has introduced three new online tools to help building professionals better market efficiency improvements to homeowners.
Time for remodelers to innovate is now
During the housing boom, new products were being introduced into the home building market at a staggering rate.
According to the Harvard…
Re-examining the role of Realtors
The Internet has revolutionized the way customers work with Realtors. Yet most builders have yet to alter their Realtor programs. New-home sales expert John Rymer offers tips for maximizing Realtor relationships.
