Proven tactics for selling homes to the generations

Understanding generational influences could be the difference between closing the sale and having potential buyers walk away. Here are some things you should know about how various generations make purchasing decisions, and negotiating strategies that could backfire on you.

New-Home Sales

How to tackle the 'I'd love to buy, but I can't sell my house,' syndrome

Plenty of consumers are shopping around for new homes, but they believe they can’t buy until they sell. New-home sales and marketing guru Bob Schultz offers tactics for converting these hot prospects into sales.

Is social media marketing worth the investment for home builders?

Last month, I had the pleasure of spending a day in Seattle speaking to local home builders and remodelers about the growing importance of social media in their overall marketing efforts.

Publisher's letter: Cut through the confusion

Several of us at Professional Builder are traveling the country this spring, speaking at The Pro Expos presented by Pella. The events are being held in 30 cities. For us, it is an invaluable opportunity to connect with builders, architects, and developers and to hear their strategies and tactics for managing through the downturn. One of the presentations we offer in every market is: “Bootstrap Sales and Marketing for Builders,” written by our sales columnist Bob Schultz.

MHI acquires Austin builder Wilshire Homes

Houston-based McGuyer Homebuilders (MHI) has acquired the assets of Austin-based Wilshire Homes, giving MHI a stronger presence in the Austin and San Antonio markets. The new entity, called MHI Central Texas, has plans to build more than 600 homes annually throughout Texas by 2014.

6 emerging market research techniques

New twists on standard market research methods help builders spot opportunities and more effectively pinpoint buyer groups.

NAR: Pending home sales up 2% in February

Following a two-month slide, the Pending Home Sales Index rose 2.1 percent to 90.8 based on contracts signed in February, according to the National Association of Realtors. Since bottoming out last June, the index has trended upward, even with periodic monthly declines.

Demographics

What Millennials Want in a New Home

Millennials are tough to pin down. Here’s why those buying homes now are different from the group that will be entering the market in the next 15 years

Professional Builder webinar: 35 Moneymaking Ideas for Builders in 2011

Making money as a builder has never been more demanding than it is today. New tools and ideas are required to achieve success. Join Professional Builder's editors Patrick O'Toole and David Barista and columnist Scott Sedam for a fast-paced, one-hour webinar loaded with ideas you can use in your business today. This free webinar is available on demand.

Meritage builds ‘deconstructed’ home to demonstrate green features

Home-building giant Meritage Homes cut the ribbon last month on its first high-performance, green community in the San Antonio area. To help educate potential buyers on the green homes, Meritage built a demonstration home that “literally peels back the walls and ceilings to showcase its energy-saving features,” according to the company.