7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
Five Tips on Marketing and Selling Green Homes
A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on positioning green in the marketplace.
Nationals Winners Share Strategies for Sales and Marketing Success
Take a lesson or two from these award-winning Nationals entries.
New-Home Sales Experts Share Their Best Closing Techniques
Salespeople who take the time to gain the trust of their customers and help them solve their housing problems are the most likely to get the sale.
High Style Merchandising and Vignettes on a Budget
Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.
Do home builders know their online audience's behavior?
Home builders have a lot to gain by implementing Web 2.0 tactics — from blogging about neighborhood developments to posting video tours of model homes. But none of these efforts work if you don't understand your online audience.
Social Networking Skills for Home Builders
Twitter, Facebook, YouTube, LinkedIn. Are they a waste of time and energy, or are they a serious marketing tool in which early adapters are cashing in? Here is some insight.
5 Tips to Sell Homes Now
Paul Cardis shared 5 tips so home builders can sell homes and help the industry at the same time
Does Your New Home Sales Team Believe in Today's Market?
John Rymer explains why salespeople need to talk about why now is the best time to buy
How to Compete With Foreclosures
How home builders can win over home buyers considering foreclosed homes
