7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
Sales + Marketing
Competition to Buy Suburban Homes Intensifies
ZIP codes with the highest page views per online listing on Zillow became increasingly suburban over the past 18 months.
New-Home Sales
Four Additional Challenges of Online Home Sales
Do You Convert’s Kevin Oakley shared three truths about online home sales, but there are four more to consider from the perspective of an…
Sales + Marketing
3 Inconvenient Truths About ‘Buy Online’
Exclusively online home sales can’t happen until home builders tackle these key issues
Sales + Marketing
The Future of the New-Home Design Studio
It's time for design studios to evolve. The future lies in doing a far superior job of both virtual and in-person interactions
Market Data + Trends
First-Time Buyers Make Up Majority of Today's Buyers
Americans’ desire for homeownership continued its rebound from a low point in 2020 through the second quarter of 2021. The National Association of…
Sales + Marketing
The True Value of 3D Modeling for Home Builders
More than a marketing tool, 3D modeling can save time and money by providing greater accuracy
New-Home Sales
Big Builders Pilot Online Home Design and Purchasing Programs
Nowadays, anything can be purchased online and delivered straight to your door, including new homes—minus the delivery part. It’s the most recent…
Sales + Marketing
Real Estate's New Normal: Virtual Selling Tools
Both homebuyers and sellers benefit from virtual selling tools: one side can view listings faster and easier while the other gains more attention…
NAHB
What Do Home Buyers Want in 2021?
The NAHB’s study examines current trends and the effect of the pandemic on home buyer preferences for their homes and communities
Labor + Trade Relations
Inside Construction's Skilled Labor Shortage
HorizonTV this week features expert insight from NAHB and HBI leadership on the history and the future of construction’s skilled labor shortage…
