Marketing



BehrPro, website, internet, marketing

BehrPro, website, internet, marketing

News
August 21, 2012

A free, invitation-only service from BehrPro will allow professionals to create a customized website to market their business.

Bob Schultz: How builders and developers can partner to boost sales

Bob Schultz: How builders and developers can partner to boost sales

Features
August 20, 2012

By forming a true sales and marketing partnership, land developers and home builders can team to increase sales of both homes and home sites. Here are some tips for success.

Demographic trends: Who’s going to buy your next home?

Demographic trends: Who’s going to buy your next home?

Features
July 23, 2012

Leading demographers say a major shift is occurring in the U.S. population, and home builders should take note.

4 key buyer types — and what they want in new-home design

4 key buyer types — and what they want in new-home design

Features
July 06, 2012

Psychographic market research expert Brooke Warrick identifies the values, beliefs, and tendencies of four prominent buyer groups.

Discover the forgotten search engine

Discover the forgotten search engine

Features
June 04, 2012

YouTube holds great potential for any home builder who is looking to differentiate their company from the competition.

Techniques for mastering social media in new-home sales

Techniques for mastering social media in new-home sales

Features
May 24, 2012

Four social marketing experts offer best practices for utilizing Facebook, Twitter, Pinterest, and other social media tools to market your company.

Sales strategies: What the Housing Giants are doing

Sales strategies: What the Housing Giants are doing

Features
May 14, 2012

Three Housing Giants share their sales successes, challenges, and

strategies for growing their businesses in the recovering housing market.

Geo marketing the next wave in social networking

Geo marketing the next wave in social networking

Features
April 16, 2012

Home builders can benefit from location-based social networking tools like Google Places and Gowalla. Two real estate marketing experts offer tips for builders.

Bob Schultz: Put some pop in your POP

Bob Schultz: Put some pop in your POP

Features
April 13, 2012

Increase sales revenue immediately by focusing on your point of purchase experience with prospects and customers.  

Tips for using 3D digital models to sell homes

Tips for using 3D digital models to sell homes

Features
March 05, 2012

Early adopters of 3D design share advice on selling with virtual model homes.

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