7 Sales and Marketing Trends to Watch (and Learn From)
These award-winning campaigns from NAHB's 2024 National Sales and Marketing Awards showcase next-level strategies and stellar results
New-Home Sales and Navigating the 3 D’s: Death, Divorce, and Downsizing
Here’s how home sales experts manage challenging lifestyle changes with and for their buyers
Q+A With Jenny Laible: The Keys to a Community Lifestyle Program
The National Association of Home Builders' 2024 Lifestyle Director of the Year talks about authenticity, knowing your neighbors, and her chill approach to social media
Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
NAHB
What Do Home Buyers Want in 2021?
The NAHB’s study examines current trends and the effect of the pandemic on home buyer preferences for their homes and communities
Labor + Trade Relations
Inside Construction's Skilled Labor Shortage
HorizonTV this week features expert insight from NAHB and HBI leadership on the history and the future of construction’s skilled labor shortage…
Sales + Marketing
A Fresh Take on Model Homes
The first Houzz Inspired Home presents a game-changing aspect for a more personal and engaging homebuying experience
Sales + Marketing
Escalation Clauses in Your Contracts: Yay or Nay?
Escalation clauses may sound like a good idea to counter rising construction costs, but there's a better solution
Sales + Marketing
The Reality of Managing Leads in 2021
The past year has brought new challenges for home sales specialists. The solution: a nimble, thoughtful approach to customer service
Sales + Marketing
An Influx of Young Homebuyers Is Coming—Here’s How to Target to Them
Strong housing demand is expected to continue through the next few years as the largest age group in the country enters the median entry-level…
Sales + Marketing
The Housing Market's High Risk, High Reward
A projected strong economic recovery, demographic tailwinds and an accelerated pivot to remote work allows buyers and renters to live in locations where they can get more home for their money.
Sales + Marketing
How to Deliver a Five-Star Customer Experience
Take these steps to keep referrals up, customer trust high, feedback positive, and customer relationships strong
Sales
New-Home Sales: Selling the Dream [VIDEO]
How do you discuss rising home prices with homebuyers? K. Hovnanian VP of Sales Chris Hartley lays it out for new home salespeople on this…
Coronavirus Resources and Information
Get Used to Virtual Sales, It’s Likely the New Normal
The pandemic forced the entire housing industry to change fast, replacing virtual showings and sales with in-person appointments, resulting in…
