Sales and Texting? Know the Rules
Texting your sales prospects en masse can be an efficient way to get your message through if you follow these best practices
Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
Digital Marketing
The Year of Catalytic Disruption
Key ways home builders can use digital solutions to cater to consumers in today’s ever-evolving landscape
Sales + Marketing Best Practices
In Home Sales, There’s No Such Thing As Luck
Sales success doesn’t come easy, but it also isn't happenstance ... especially during tough market conditions
Digital Marketing
Virtual Tools Bring Unprecedented Growth for Home Builders
One California-based on-site home builder received nearly half of its second quarter net orders through virtual appointments, resulting in 20%…
Sales + Marketing
5 Ways Builders Can Connect and Reconnect With Customers and Prospects
Use these tips to shift your marketing outreach during and post-pandemic to offer more of a human touch
Sales Lead Tracking
How Good Is Your Online Lead Follow-Up—Even in a Crisis?
The results of an annual survey show how effectively home builders responded to online leads in a hot market, and how that changed in a crisis
Sales + Marketing Best Practices
5 Expert Tips on Filming Effective Property Tours
A video home tour can either make or break a listing, especially now when so many potential buyers and renters have no other option. Rodolfo…
Sales + Marketing Best Practices
How to Communicate in a Crisis
Community action, a clear brand voice, and empathetic communication are key tactics to let people know where you stand and what to expect
Sales + Marketing
How to Use a Homebuyers’ Imagination to Sell a Home
High-end appliances and a trendy curbless shower may get a buyer excited, but what will really seal the deal on a home is when they start…
Sales + Marketing
How Do You Value Home Design?
A picture is worth a thousand words––but how about a thousand dollars? For a set of good floor plans, it is worth that and more,…
Buyers, Sellers Eagerly Await the Return of Open Houses
For all the glitz and glam of 3D and virtual home tours, buyers and sellers are aching for the return of open houses, according to a survey by the…
