Marketing



Features
December 27, 2010

When it comes to specifying window systems for new-home projects, energy efficiency and price are the top considerations among home builders, according to a December 2010 survey of Professional Builder readers. Nearly eight in 10 survey respondents ranked energy efficiency as a top factor, while about two-thirds said price is a key consideration.

News
December 26, 2010

Home building giant David Weekley Homes has launched a website that allows its buyers to stay updated on the progress of their new home. Upon signing the sales contract, clients receive log-in details to their personal buyer home page at MyDWHome.com, where construction updates and progress photos are posted regularly.

Features
December 06, 2010

Armed with years of management improvements and a recession-busting attitude, Professional Builder’s Builder of the Year kept its focus on a diversified and value-rich product offering to emerge as one of the best-run builders in the business.

Features
December 06, 2010

At a scant 528 square feet, the Eco-Cabana model from Palm Harbor Homes may be small in stature but it is mighty when it comes to green living. Designed to meet DOE’s Builders Challenge energy performance requirements of sub-70 on the HERS Index, the model will be loaded with high-performance, sustainable features.

Features
December 06, 2010

While conducting research on a builder for a recent issue of Professional Builder, I did what most people do first when they want to learn more about a company, or any subject for that matter. I went to Google. I punched in the builder’s name and was immediately taken aback by the Page 1 search results. Naturally, the first few items related to the company’s website, but the third and fifth items where consumer feedback websites laced with comments blasting the builder.

Features
December 05, 2010

Successful builders obsess on sales conversion ratios, tracking key metrics, hiring the right people, and knowing where they stand in the marketplace, writes Bob Schultz in his latest column. Schultz offers 14 ways builders can win in the sluggish economy.

Features
December 05, 2010

While home builders are less than upbeat about the health of the overall housing market, most are optimistic when it comes forecasting revenue and profit for 2011, according to a survey of Professional Builder readers. More builders than not indicated that they are planning for flat or higher revenue and profit in the coming year, with nearly a fifth of respondents projecting revenue growth of 7 percent or higher.

Features
November 07, 2010

Though counterintuitive in today’s market, a new pricing study from McKinsey & Co. suggests that a modest price increase on a cost-per-square foot basis might be worth considering.

Features
November 07, 2010

Where does price really stand in the psyche of the average home shopper? Not where you would think, according to a recently concluded study of nearly 10,000 consumers by John Burns Real Estate Consulting.

Features
November 07, 2010

IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture.

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