Marketing



Features
November 07, 2010

IBM, GE, and American Express are among the Fortune 500 companies that have implemented “voice of the customer” programs. Find out how VOC can help you create a customer-centric culture.

Features
November 07, 2010

Imagination and energy can accomplish as much, if not more, in the quest to connect with prospective buyers. We profile builders that are winning with guerrilla marketing tactics.

Features
November 25, 2010

Even in this economy, there are builders in all markets producing good numbers. Management and sales expert Bob Schultz sheds some light on their secret to success. It includes having owner buy-in and learning to sell at a high conversion rate.

Features
November 01, 2010

While the housing market outlook may look bleak on a national level, there are countless success stories of builders that are succeeding in the toughest conditions. We’ve asked two such builders — Michael Maples, co-founder of Trumark Homes, Danville, Calif., and Brett Whitehouse, president of Brandywine Homes, Irvine, Calif. — to share some of their leadership advice.

Features
October 07, 2010

Instead of price chasing the competition, Wathen-Castanos reinvents itself as a high-performance, green builder to grow during the market’s ‘darkest days.’

Features
October 07, 2010

For Lancaster, Pa.-based Charter Homes & Neighborhoods, customer satisfaction is more than great service and warranty — it’s about making the home-buying experience something truly special. Read about the 2011 National Housing Quality award winner.

Features
October 07, 2010

Now in year five of the worst housing market downturn since the Great Depression, most builders by now have faced monumental challenges to keep their doors open. In an effort to explore the key takeaways and lessons learned from this downturn, we sat down with three builders to discuss the impacts of the economy on their businesses.

Features
October 19, 2010

Every step in the process of selling a house has its challenges, but perhaps none is more frustrating than having the appraisal on a house come in well below the sale price. Not satisfied with the appraised value of your new homes? Follow these practical steps for avoiding the dreaded low appraisal.

News
September 24, 2010

According to research from economists at the National Association of Home Builders, first-time home buyers are contributing to an increase in demand for smaller and less expensive new homes.

Features
September 20, 2010

Just a few years ago simply being a “green remodeler” was enough to capture business from environmentally friendly homeowners. Not anymore.

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