Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Fewer Builders Using Incentives to Bolster Sales Now
More than half of single-family builders are using incentives to bolster sales and limit cancellations, according to an NAHB/Wells Fargo Housing…
Sales + Marketing
Your Sales Attribution Method Is Lying to You
No matter what methods you choose to directly attribute sales from marketing, chances are they’re not telling you the complete story
New-Home Marketing
'OK Google, What Do Buyers Want?'
How to identify buyer trends and apply them to your marketing
Builders Offer Innovative Incentives to Drum Up Sales
After homebuyer demand took a nosedive, home builders still needed sales to keep their businesses alive. So they got creative: Some businesses…
Master Planned Communities
Master Plan Maneuvers: Product Segmentation Strategies
A look at how properly segmenting product types in a master plan requires forethought and synergy across teams
New iPhone App Could Take 3D Virtual Home Tours Mainstream
Since the pandemic, video tours and open houses are the new normal, but now that Matterport has launched an app that allows iPhone or iPad users…
Sales
Learn the Art of Selling a Home Using Floor Plans
Once you are confident in reading floor plans and all their symbols, one of the most important ways to use a floor plan to sell a home is to show…
Home Builder Will Pay 6 Months of Mortgages for Healthcare Workers, First Responders
Though new home sales have been on the uptick, they’re still nowhere near healthy. One home builder in Texas, Megatel Homes, has an unusual plan…
How to Adjust Your Social Media Strategy for an Isolated Audience
In times of crisis, many business owners’ initial reaction is to cut back on the marketing budget. It makes sense to plan for uncertain times…
New-Home Marketing
Messaging That Matters Right Now in the Homebuying Process
What should home builders be saying right now to inspire homebuyers to choose a future in one of their homes?