Billboards Are Back! Tips for Billboard Marketing Success
A recent study shows the renewed power of outdoor advertising. But are home builders ready to go old-school with their sales and marketing efforts and embrace billboard marketing?
Coffee-Worthy: Schell Brothers' Personal Connection With Customers
How Schell Brothers, Pro Builder's 2023 Builder of the Year, connects on a personal level with homebuyers
KB Home Launches New-Home Community in the Metaverse
A new initiative from the nation’s seventh-largest home builder spotlights emerging options for all home builders in the metaverse
Sync Sales and Marketing for a Better Brand Experience
Get your sales and marketing teams together to create and deliver a consistent brand message from start to finish
See Ya, Boomer! Marketing to Millennial Homebuyers
Millennials now own the housing market but have less money to spend than older generations. That has major implications for home sales and the home products industry
6 Keys to a Recognition Program That Improves the Customer Experience
Follow these steps to create and implement a program that rewards your superstars and boosts your CX scores and referrals
Twin Cities Housing Market Goes Live Online
FaceTime is no longer just for long distance relationships or calling your Nonna. Now, it’s more likely than…
5 Ways to Virtually Show Your Home in Today's Market
Like happy hours, family gatherings, and conference calls, open houses are back on…
Coronavirus Resources and Information
What Can Builders Market During a Pandemic? Try Empathy and Security
During a crisis such as the COVID-19 pandemic, consumers are looking to brand marketers for two things: support and security
How to Sell a Home From a Floor Plan
With the coronavirus limiting in-person interactions that potential buyers can have with a home, builders and sales consultants must become…
NAHB Webinar: How to Keep Buyer Traffic Flowing Despite COVID-19
The coronavirus pandemic is affecting almost every American’s daily life in some way, including builders. One…
Sales + Marketing
Successful Marketing Strategies During COVID-19
Business as usual doesn't really exist right now for many Americans, but that doesn’t mean every facet of your…
Sales + Marketing Trends
How Builders Are Keeping Homebuyers Engaged and Production on Track
Online digital design services and visualization tools can effectively satisfy buyers and prospects while distinguishing your brand from the competition
Home Design
Designing Homes for Easier Living: Builders Explore New Approaches
Home builders are finding that designing houses that are easier to live in can draw buyers and maybe a price premium as well
Sales + Marketing
Become the Big Fish: How to Seize Tier 2 and 3 Market Opportunities
Home builders can use this checklist to dominate Tier 2 and Tier 3 markets that offer potential
Sales + Marketing
Market-Proof Marketing Podcast: A Bird's-Eye View With Rich Binsacca
Kevin Oakley of DoYouConvert and Pro Builder Editor-in-Chief Rich Binsacca discuss what the home building industry is experiencing in the current climate and how that’s rapidly changing