In the beginning of the classic 1989 film, Back to the Future: Part II, 17-year-old protagonist Marty McFly travels 30 years into the future to visit his grownup self in the year 2015.
The McDonough Philosophy
Architect William McDonough, the Man Time magazine recently selected as one of its Heroes for the planet, has a lofty goal--to balance ecology, equity and economy in all that he creates.
Architect William McDonough, the man Time magazine recently selected as one of its Heroes for the Planet, has a lofty goal - to balance ecology, equity and economy in all that he creates.
Dean of the School of Architecture at the University of Virginia, McDonough hosts the PBS program "Planet Neighborhood" and is founder of William McDonough + Partners, Charlottesville, Va. A visionary in the best sense, he reminds us of our past with the same vigor as he celebrates his proposals for our future. Time’s Roger Rosenblatt writes, "...more than architecture, one sees that his utopianism is grounded in a unified philosophy that - in demonstrable and practical ways - is changing the design of the world." McDonough is striving in very real terms to "balance ecology, equity and economy."
McDonough defines his own mission this way:
"We aspire to create places full of wonder which celebrate the human and natural environments. Although we work within traditional design criteria of aesthetics, performance and cost, we add to them concern for ecological intelligence and justice. We see these issues as sources of innovative design solutions and new measures of quality. We hope to inspire not only our clients but also the design profession with models leading toward ecologically intelligent architecture.
We have to recognize that every event and manifestation of nature is "design." To live within the laws of nature means to express our human intention as an interdependent species "aware and grateful that we are at the mercy of sacred forces larger than ourselves. We must obey these laws in order to honor the sacred in each other and in all things. We must come to peace with and accept our place in the natural world."
Inspired by his observations of living systems, McDonough’s designs follow three simple principles:
Re-Imaging the Future