All buyers want to live comfortably, whether they're feeling cramped in a current home or are looking for more space in their investment.
New Home Marketing
New Home Marketing
Now in year five of the worst housing market downturn since the Great Depression, most builders by now have faced monumental challenges to keep their doors open. In an effort to explore the key takeaways and lessons learned from this downturn, we sat down with three builders to discuss the impacts of the economy on their businesses.
Every step in the process of selling a house has its challenges, but perhaps none is more frustrating than having the appraisal on a house come in well below the sale price. Not satisfied with the appraised value of your new homes? Follow these practical steps for avoiding the dreaded low appraisal.
According to research from economists at the National Association of Home Builders, first-time home buyers are contributing to an increase in demand for smaller and less expensive new homes.
All builders look for sales superstars, yet few companies are consistently able to make great sales hires. Here are 10 traits to look for when recruiting your next sales professional.
A growing number of builders are moving into the green homes business.
A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on positioning green in the marketplace.
Take a lesson or two from these award-winning Nationals entries.
Salespeople who take the time to gain the trust of their customers and help them solve their housing problems are the most likely to get the sale.
Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.
Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.
Twitter, Facebook, YouTube, LinkedIn. Are they a waste of time and energy, or are they a serious marketing tool in which early adapters are cashing in? Here is some insight.