New Home Marketing

New Home Marketing



Features
October 07, 2010

For Lancaster, Pa.-based Charter Homes & Neighborhoods, customer satisfaction is more than great service and warranty — it’s about making the home-buying experience something truly special. Read about the 2011 National Housing Quality award winner.

Features
October 07, 2010

Now in year five of the worst housing market downturn since the Great Depression, most builders by now have faced monumental challenges to keep their doors open. In an effort to explore the key takeaways and lessons learned from this downturn, we sat down with three builders to discuss the impacts of the economy on their businesses.

Features
October 19, 2010

Every step in the process of selling a house has its challenges, but perhaps none is more frustrating than having the appraisal on a house come in well below the sale price. Not satisfied with the appraised value of your new homes? Follow these practical steps for avoiding the dreaded low appraisal.

News
September 24, 2010

According to research from economists at the National Association of Home Builders, first-time home buyers are contributing to an increase in demand for smaller and less expensive new homes.

Features
September 15, 2010

All builders look for sales superstars, yet few companies are consistently able to make great sales hires. Here are 10 traits to look for when recruiting your next sales professional.

A growing number of builders are moving into the green homes business.

Features
September 15, 2010

A growing number of builders are moving into the green homes business. But marketing and selling green brings a whole new set of challenges for builders. Leading experts offer advice on positioning green in the marketplace.

Features
March 01, 2010

Take a lesson or two from these award-winning Nationals entries.

Features
February 01, 2010

Salespeople who take the time to gain the trust of their customers and help them solve their housing problems are the most likely to get the sale.

Features
May 01, 2009

Home staging goes way beyond decorating; it is about creating a mood in the home. But how do you create that lived-in look with a skimpy budget? We ask the experts.

Features
May 01, 2009

Home builders can use secret shop companies' discoveries to train their sales staff for peak performance.

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